Social commerce has quickly taken the online retail world by storm. Consumers are now putting their trust in their social media news feeds – and fellow peers – to inspire their next purchase. This calls for brands to establish an even more trusting connection to their customers, and deliver the socially-driven experience they now expect.
The two key ingredients to creating this connection? Authenticity and personalization. But delivering authentic, tailored content to your customers can be a tall order – and the wrong strategy can cost you lifelong customers…
Hot on the heels of our latest UGC integration, we’ve teamed up with industry experts Facebook, Olapic and Foursixty to launch Social Commerce Week on April 10-12: 3 days of online sessions to help you ace your social commerce strategy!
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Here’s a teaser of the agenda to get you in the social commerce mood…
Day 1 (Tuesday, April 10 2018)
The Future of Machine Learning for Social Selling
Nosto’s Technical Solutions Manager, Valter Andersson, kicks off the week with our Thought Leadership track session. Valter gives insight into the world of machine learning: how successful brands are leveraging it to action big data through social channels.
How to leverage ratings & reviews and UGC in Nosto recommendations
This session guides current Nosto customers towards strategies to leverage user-generated content and personalization in tandem. Headed by our Head of Customer Success for UK and Ireland, Cristina Afonso, the session will demonstrate how ecommerce professionals using Nosto can leverage UGC to power onsite recommendations and Facebook and Instagram ads. Cristina will also demonstrate how to enable ratings and reviews in Nosto recommendations.
Day 2 (Wednesday, April 11 2018)
Visual Marketing Done Right: Strategies to maximise authenticity across all touch points
Join Elise Augarde, Strategic Partner Director of Monotype/Olapic, to learn how top-performing brands leveraged user-generated content across their marketing channels – delivering visual authenticity across all touchpoints, creating unique and improved user experiences, stronger brand equity, and greater revenue. Also, discover also how brands are adapting to the increasing demand for mobile-first video and transforming static UGC images into dynamic video content at scale.
Visual Commerce in the time of Instagram
In this session, Nosto’s Senior Frontend Developer, Jacopo Carassai, will dive into how Nosto customers can create visually compelling on-site recommendations with the help of templating tools.
Day 3 (Thursday, April 12 2018)
Panel discussion: Pura Vida Bracelets and getting it right on social
The success of multi-million-dollar ecommerce company Pura Vida Bracelets lies behind a powerful social media strategy. This panel discussion, featuring CEO and Founder of Pura Vida Bracelets, Griffin Thall, Michael Chachula (CEO of Foursixty) & Jan Soerensen (General Manager Nosto US), uncovers the strategy that led the Costa Rica-bred brand to online success. Additionally, learn actionable tips to kickstart your social commerce game plan.
Social Commerce for Nosto Partners
Partners of Nosto can register to receive a detailed summary of Social Commerce Week from a partner perspective, as outlined by Nosto’s Partner Manager for UK and IE, Rob Gibson.
Can’t make it live? Have no fear…
We’ll unlock the sessions after they’ve aired for you to watch at your own convenience. Sign up for your preferred sessions today!
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