• best practices
• tips & tricks
• magento
• July 11, 2017

Moving to Magento 2? Here are 5 quick ways of improving your store along the way

Many retailers are making the move over to Magento 2, so we thought it was a great opportunity to hear from guest blogger Paul Rogers, who has spent the past year helping online retailers make the switch. Here he rounds...

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• best practices
• June 22, 2017

5 tips for creating ecommerce Instagram photo magic – and 5 apps to help you fake it

Instagram is a platform that celebrates creativity and style - it’s where people go to express their passions visually.  This visual element makes it a great place for an ecommerce brand to share product and lifestyle photography, but these need...

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• inspiration
• fashion
• June 7, 2017

Learn how one luxury brand found a way to communicate quality online (so you can do the same)

Are you in the market for a buttery soft leather bag, together with some tips on creating the ultimate ecommerce store? Look no further – today we dive into luxury leather goods brand, Osprey London, examining what makes their site...

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• best practices
• instagram
• May 30, 2017

Same, same but different – how to reach absolutely everyone in your target demographic (spoiler: it involves Instagram)

The beginning of my Instagram journey started with a classic case of mistaken identity… (more…)

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• best practices
• May 19, 2017

5 ways to totally delight your customers

Delight can be seen on the face of the child who’s been allowed to stay up late, and the lottery player who’s won enough to buy a round at the pub. But can you prompt the same feeling in your...

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• best practices
• facebook ads
• May 16, 2017

Dynamic Product Ads: the next big thing in Facebook advertising (and how to use them)

Dynamic Product Ads (DPAs) display individual items from your store, showing shoppers what’s most relevant to them, based on their interests, buying and browsing behaviour. We recently ran a dedicated webinar about all things DPA (see recording here), to answer...

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• best practices
• facebook ads
• May 5, 2017

The Three Types of Dynamic Product Facebook Ads All Ecommerce Merchants Should Be Using

Ok, so we have looked at why you should advertise on Facebook and the reasons that Dynamic Product Ads are the most effective form of retargeting. (more…)

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