• best practices
• facebook ads
• May 16, 2017

Dynamic Product Ads: the next big thing in Facebook advertising (and how to use them)

Dynamic Product Ads (DPAs) display individual items from your store, showing shoppers what’s most relevant to them, based on their interests, buying and browsing behaviour. We recently ran a dedicated webinar about all things DPA (see recording here), to answer...

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• best practices
• facebook ads
• May 5, 2017

The Three Types of Dynamic Product Facebook Ads All Ecommerce Merchants Should Be Using

Ok, so we have looked at why you should advertise on Facebook and the reasons that Dynamic Product Ads are the most effective form of retargeting. (more…)

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• best practices
• facebook ads
• April 28, 2017

Dynamic Product Ads – the most effective way to retarget your Facebook customers

Ok, so you’re sold on the idea of advertising your wares on Facebook (and if you’re not please see blog 1 of this series for all my arguments as to why you should be). Now you want to know how...

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• best practices
• facebook ads
• April 21, 2017

Not advertising on Facebook? This is why you should be…

Facebook is so ingrained in our personal lives, that it is easy to see it as nothing more than a place to post memes, upload selfies and look at dog photos. But this social platform has another purpose, one that...

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• ecommerce round-up
• April 7, 2017

Weekly ecommerce round-up: How to sleep better, viral videos & the April Fool’s day gags that made us LOL!

This week’s ecommerce round-up comes to you from my sickbed. Don’t worry though, as far as I know colds can’t be caught via email (there’s a computer virus joke in there somewhere, right?). (more…)

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• April 5, 2017

Five April Fool’s Day Brand Pranks That Made Us LOL

Ah, April Fool’s day - some love it, some hate it. I’ll be honest, ever since I spent three hours searching for a non-existent rogue sheep as a child, I’ve been on the fence (thanks mum). (more…)

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• best practices
• ecommerce round-up
• March 31, 2017

Weekly ecommerce round-up: branding inspiration, social media updates & best ads

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world... (more…)

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