Nosto Blog

Ecommerce tips, tricks and news - helping you grow your business.

  • magento
  • ecommerce personalization
  • September 8, 2017

The Definitive Guide to Supercharging Your Magento Store

There are still a few months left of 2017, so let’s make them count. If you’re a Magento user (or you’re interested in the benefits that Magento could bring to your business) the Definitive Guide to Supercharging Your Magento Store...

  • best practices
  • product recommendations
  • September 1, 2017

The 6 Layers of Effective Product Recommendations

A 2015 study by VentureBeat states that 75% of “digital natives” expect personalized shopping experiences. Not a real shocker, since personalized shopping experiences have become a hot ticket in the world of online retail. Customers enjoy being swooned with items...

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  • best practices
  • instagram
  • facebook ads
  • August 25, 2017

3 Red Flags That Hurt Your Facebook and Instagram Ad Performance

So you’ve committed to setting up your Facebook and Instagram ad campaign, followed a detailed, step-by-step guide to optimize your audiences (i.e. you’ve read through our Ecommerce Guide to Facebook and Instagram Audiences which pretty much lays it all out...

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  • best practices
  • facebook ads
  • August 10, 2017

How to reach your customers using Facebook Audiences (and why your conversion funnel needs turning upside down!)

While it’s a Pinterest truism to declare that your vibe attracts your tribe, there is a secret weapon that can make finding the right tribe for your brand even simpler: Facebook and Instagram advertising. With practically endless amounts of data...

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  • best practices
  • August 3, 2017

How to be social IRL when you’re an online brand

You might think that as an online business, being social with your customers can only happen online. Chatting on Twitter, answering questions on Facebook and trading Instagram likes is a great way to build a community. But here’s a newsflash:...

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  • best practices
  • personalized emails
  • July 24, 2017

6 examples of customer re-engagement emails that just work

A successful customer re-engagement strategy can be the thing to skyrocket your business. Afterall, a recent Adobe study has found that, on average, it takes anywhere between five and seven new customers to equal the revenue of one repeat customer,...

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  • best practices
  • July 17, 2017

How to avoid the dreaded Summer Sales Slump!

To the rest of the world summer means sun, sea and sangria, but to those of us in the world of ecommerce, it often comes with mutters of a summer sales slump. But does this slump actually exist - or...

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  • best practices
  • tips & tricks
  • magento
  • July 11, 2017

Moving to Magento 2? Here are 5 quick ways of improving your store along the way

Many retailers are making the move over to Magento 2, so we thought it was a great opportunity to hear from guest blogger Paul Rogers, who has spent the past year helping online retailers make the switch. Here he rounds...

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