The 6 Layers of Effective Product Recommendations

A 2015 study by VentureBeat states that 75% of “digital natives” expect personalized shopping experiences. Not a real shocker, since personalized shopping experiences have become a hot ticket in the world of online retail. Customers enjoy being swooned with items … Continued

How to be social IRL when you’re an online brand

You might think that as an online business, being social with your customers can only happen online. Chatting on Twitter, answering questions on Facebook and trading Instagram likes is a great way to build a community. But here’s a newsflash: … Continued