Want to know how to really pull at a shopper’s heartstrings? Make things personal.
So you’ve committed to setting up your Facebook and Instagram ad campaign, followed a detailed, step-by-step guide to optimize your audiences (i.e. you’ve read through our Ecommerce Guide to Facebook and Instagram Audiences which pretty much lays it all out … Continued
While it’s a Pinterest truism to declare that your vibe attracts your tribe, there is a secret weapon that can make finding the right tribe for your brand even simpler: Facebook and Instagram advertising. With practically endless amounts of data … Continued
Dynamic Product Ads (DPAs) display individual items from your store, showing shoppers what’s most relevant to them, based on their interests, buying and browsing behaviour. We recently ran a dedicated webinar about all things DPA (see recording here), to answer … Continued
Ok, so we have looked at why you should advertise on Facebook and the reasons that Dynamic Product Ads are the most effective form of retargeting.
Ok, so you’re sold on the idea of advertising your wares on Facebook (and if you’re not please see blog 1 of this series for all my arguments as to why you should be). Now you want to know how … Continued
Facebook is so ingrained in our personal lives, that it is easy to see it as nothing more than a place to post memes, upload selfies and look at dog photos. But this social platform has another purpose, one that … Continued
Whether it is in the romantic world or the ecommerce one – attraction can be a funny thing. In fact, making the first move and getting customers to your site can sometimes be the hardest part.
Given the amount of work that goes into getting the few shoppers that make it this far to do so, it isn’t surprising that those trolleys full of both virtual products and hope, can feel precious beyond belief. We have even explored … Continued
Last week saw Facebook announce first quarter revenues of $5.382 billion. While the figure itself is huge it is actually the growth that is most impressive – to put it in perspective, the figure is a 51.9% increase from what … Continued