With 74% of consumers worldwide turning to the likes of Facebook, Instagram, Twitter and Pinterest for retail inspiration, social media has become a huge lifeline for brands to boost their reputation with customers. Case in point: ever scroll through Instagram … Continued
I recently listened a podcast by my favorite podcasters, Perpetual Traffic. Episode 110 talks about how to find your core audience. To my surprise, the key takeaway was James Buhagiar of PetSnack‘s finding that, at the early stage of their … Continued
Lari Lehtonen, Nosto’s resident Product Manager, discusses how Facebook Collection Ads combine storytelling and compelling visuals to enhance the ad experience. He also sheds some light on the traumatizing NYC commute that led him to discover the powerful connection between … Continued
With Black Friday slowly creeping its way into your sales calendar, it’s prime time for maximizing Facebook advertising and competitive sales efforts. Our e-commerce specialist and Product Manager, Lari, whipped up some quick and actionable tips to prepare your ad … Continued
Want to know how to really pull at a shopper’s heartstrings? Make things personal.
So you’ve committed to setting up your Facebook and Instagram ad campaign, followed a detailed, step-by-step guide to optimize your audiences (i.e. you’ve read through our Ecommerce Guide to Facebook and Instagram Audiences which pretty much lays it all out … Continued
While it’s a Pinterest truism to declare that your vibe attracts your tribe, there is a secret weapon that can make finding the right tribe for your brand even simpler: Facebook and Instagram advertising. With practically endless amounts of data … Continued
Dynamic Product Ads (DPAs) display individual items from your store, showing shoppers what’s most relevant to them, based on their interests, buying and browsing behaviour. We recently ran a dedicated webinar about all things DPA (see recording here), to answer … Continued
Ok, so we have looked at why you should advertise on Facebook and the reasons that Dynamic Product Ads are the most effective form of retargeting.
Ok, so you’re sold on the idea of advertising your wares on Facebook (and if you’re not please see blog 1 of this series for all my arguments as to why you should be). Now you want to know how … Continued