Campus Protein

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About

Founded in 2010 at Indiana University, Campus Protein’s mission is to be the one stop shop for college students who want brand name supplements and vitamins at affordable prices. As a college student himself, Russell Saks, saw a huge opportunity when his friends were spending more money on supplements in-store, primarily to get sales rep’s personalized guidance on what to take based on their personal goals. By building a system of a robust online store, affordable pricing, fast shipments and campus reps on the ground to provide 1:1 advice, Campus Protein cracked the code. Today Campus Protein has 10 warehouses across the country, are on 300 college campuses and have over 1500 campus reps.

Since going live with Nosto,
Campus Protein has seen:

2x

conversion rate

19%

increase in revenue

26%

increase in valuable traffic

Challenge

Shopping for supplements and vitamins is an extremely unique endeavour from one shopper to the next: the perfect product can depend on body type, gender, goals and more. Campus Protein was challenged with how they can provide the same 1:1 experience shoppers can get offline and bring it online. To do this, they mostly rely on their campus reps. In order to build a network of campus reps and customers they needed a reputable and reliable online presence that people could trust and want to be a part of.

Solution

A Reliable Platform with Visual Appeal

Shopify Plus acts as the backbone of their website with constant reliability and a robust framework, while BVAccel brings the development, style and flow of the site. A visually appealing site that is optimal for all devices is a game changer. This transformation contributed to an overall 26% increase in site traffic.

Onsite Product Recommendations

Nosto took CP’s site to a new level from a user experience point of view: much like campus reps provide students with guidance in person, Nosto brings that same personal touch to online browsers with personalized recommendations site-wide. As a result, visitors to the site are 2x more likely to convert into buying customers.

Learn more

NOSTO:

Nosto enables online retailers to deliver their customers personalized shopping experiences at every touch point, across every device. A powerful personalization solution designed for ease of use, Nosto empowers retailers to build, launch and optimize 1:1 multi-channel marketing campaigns without the need for dedicated IT resources. Leading retail brands in over 100 countries use Nosto to grow their business and delight their customers. Nosto supports its retailers from its offices in Helsinki, Berlin, Stockholm, London, New York, Los Angeles and Paris.

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BVACCEL:

Brand Value Accelerator (BVAccel) is one of the pioneer Shopify Plus Partners and the fastest growing Shopify agency in the world. We are innovative, data-driven experts from across the eCommerce sector and we maintain impactful partnerships with Shopify and Google. With a best-in-class technology stack we create valuable shopping experiences that serve as the foundation of revenue acceleration. We create mobile-first shopping experiences that are anchored in the three pillars of eCommerce: acquisition, conversion and retention. We are informed by data and inspired by design. The results are unparalleled customer experiences that are highly converting and promote limitless growth.

Contact us today and let us help you take your brand to the next level!

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SHOPIFY PLUS:

A division of Shopify that focuses on emerging brands and high-volume businesses, Shopify Plus is a centralized commerce platform for the next-generation of retail. From mobile ready stores, to innovative pop-up experiences, to direct-to-consumer experimentation, the Shopify Plus platform is enabling the creation and innovation of today’s modern, global merchant, while providing world-class scalability, reliability and flexibility.

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