Personalized Product Recommendations

Recommend shoppers the most relevant products in real-time based on their unique user behavior.

Personalized Product Recommendations

Nosto analyzes the unique browsing and buying behavior of every visitor to your store, building individual customer profiles. Displaying the most relevant products across your site in real-time, we make the shopping journey more personal and more inspiring.

Happier customers mean more repeat visits, higher order sizes and, most importantly, more sales.

Did you know?

Nosto's product recommendations generate an 12% average increase in revenue

Delivering personalization across the entire customer journey

Dressing your shop window

Get top sales from top lists Automatically showcase the most popular items across your store to inspire visitors with trending items as soon as they arrive. Say "Nice to see you again" Greet returning customers with products they have previously interacted with and shown an interest in, helping them to continue their shopping journey and complete the sale. Land sales with landing page recommendations Organize your home page recommendations according to the search terms your customers have used to get there, increasing the conversion of PPC campaigns and making it easy for shoppers to find what they are looking for the moment they enter your store.

Showing them you’ve got the goods

Up your profits with up-selling Automatically recommend higher-priced but similar products and more profitable in-house brands to help you boost average order sizes and increase profit margins. Cross-sell your way to bigger orders Recommend additional and complementary items to the one on the product page, making it easier for visitors to find related items and encouraging them to add more to their cart. Promote the brands customers already love Customers are more likely to buy from a company they are loyal to, make it easy for them to do just that by filtering recommendations by brand- increasing profits by selecting those which are proven to convert the best or or have high profit margin.

That work for you

Landing pages where SEO spells search engine opportunities Search engine traffic means your category pages may well be the first part of your site that potential customers see - up the chances of conversion by presenting recommendations relevant to the search terms that got them there. Play the odds by highlighting trending products Customers aren’t going to trawl every page of a category - make sure items that are most likely to convert are given priority, saving your customers time and increasing your likelihood of making a sale.

Taking advantage of the last chance saloon

Cross-selling at the moment of truth Suggest products that other customers have typically purchased with the items in your buyer’s cart, highlighting complementary pieces mean you are more likely to increase the order value. The “Wallet Effect”: every dollar counts Filter recommendations by price to encourage the sale of small ticket items, removing a barrier to purchase which will add up into big profit with enough people choosing to buy. In-cart reminders to pump up the sale Promote items that your shopper has viewed multiple times or previously held in an abandoned cart, including high-interest personalized reminders will greatly increase the chance of them making the sale.

Turn search into dollars and delight

Make it count: recommend products with high relevancy Narrow down long search result lists by recommending the most relevant products according to the browsing and buying behaviour of customers who previously used the same search term. Make the most of “zero result” searches Make sure searches never come up empty even if you don’t have exactly what they are looking for, recommending items according to what they have viewed and bought previously. Don’t let typos spell disaster for your business Anticipate common misspellings by suggesting products that others have purchased following similar erroneous searches, keeping shoppers on their way to the till whatever their spelling.

Always deliver results

Deliver landing page recommendations from related search terms Prevent dead-end landing pages meaning a dead-end for your customers’ buying journey, automatically providing custom product recommendations based on the search terms that lead them there. Recover sales from out-of-stock products Use the empty space on out-of-stock pages to recommend products of a similar style and type, turning disappointment into delight and out-of-stocks items into sales opportunities. Top-up your top-sellers Showcase those items that have proved themselves to be most likely to convert whenever an error or out-of-stock page is presented, showing potential customers the best of what you’ve got when you don’t have exactly what they are looking for.

Looking at the big picture

Leverage customer browsing history Remind customers of products they’ve already explored, ensuring they have easy access to the pieces they’ve shown interest in and increasing sales conversion and average order sizes. Personalized recommendations based on customer behavior Leverages your customers’ unique browsing history to suggest other relevant products that they might like, personalizing their shopping experience and lifting sales. Top up sales with trending products Promote impulse purchases and site exploration by displaying popular items while customers browse your store.
Home page
Product pages
Category pages
Shopping cart
Search pages
Error and out-of-stock pages
Site-wide recommendations

You're sold on Personalized Product Recommendations...

But why Nosto?

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    1:1 personalization

    Unlike other services, Nosto delivers tailored recommendations right down to the individual.
    We know the brands your customers love, the categories they shop and what they’ve bought or browsed in the past. The result? Higher conversion rates for you.

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    Real-time

    Nosto’s self-learning recommendation engine works in real-time, detecting product and customer behavior updates as they happen and updating recommendations accordingly, ensuring a smooth, up-to-date and relevant user experience at all times

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    Easy to customize, easy to use

    Nosto makes it easy for you to create and edit recommendations with just a few clicks. With options available for advanced rules and filtering and customizable design, the control is in your hands.

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    In-depth analytics

    Nosto’s Admin Panel provides in-depth analytics and reporting tools to help you keep track of your KPIs and how Nosto is helping you reach them. Keep on top of your business, wherever you are.

Quote screenshot
Our AOV has risen by 15% and sales by 30%. This has also been replicated positively in our conversion and bounce rate. Not only has Nosto been able to boost our KPIs the level of support we’ve received has been fantastic! We’ve had constant contact with our Nosto representative, who has taken the time to research our company and our product, and it really does make all the difference!
Alex Bohea, E-Commerce Manager at Without Prejudice

Go live today, risk-free

Nosto works with any online store and can be implemented in just a couple of minutes. And with our success based pricing model you only pay for the sales we help you make.

Question?

Give us a call and speak with one of our ecommerce specialists to answer any questions you may have.

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Request a demo

Let us show you what personalization could do for your business.

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