About
Since going live with Nosto,
NiceHair has seen:
2x
Return on Ad Spend
2000+
additional purchases per month
3-4%
increase in basket size
(based on Onsite Product Recommendations)
Challenge
Solution
Re-targeting
Re-targeting campaigns were based on Website Custom Audiences
Prospecting
Prospecting campaigns based on Lookalike audiences automatically generated by Nosto
Purchase Conversion and oCPM
All campaigns used purchase conversion as the objective and oCPM (Optimized Cost Per Mile) as the Bidding Type
Lookalike Audiences
Lookalike audiences were optimized for product page view, using also oCPMas bidding type
Learn more
Let us demonstrate the effect personalization can have on your conversion, average order value, customer retention and overall online sales. To get started, fill out the form below. We will contact you shortly to schedule a demo tailored specifically for your site and industry.
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