New York, October 13th, 2015 – Today, Nosto, the fastest-growing ecommerce personalization solution in the world, announced a new Facebook advertising tool to help online retailers acquire new customers and increase sales.
The latest addition to Nosto’s personalized marketing platform for retailers, Personalized Facebook Ads tool is immediately accessible after installing Nosto and gives online retailers access a marketplace of over 1.4 billion people.
The new Facebook advertising tool, built in partnership with Smartly.io (one of the leading Facebook marketing partners), makes it fast and effortless for any online retailer, regardless of size or ecommerce platform, to launch and automatically optimize targeted Facebook advertising campaigns within minutes. Ads are personalized based on a real-time analysis of each customer’s unique browsing and buying behavior and the sales performance of products in their store.
Benefits include the ability to
- Attract new customers
- Retarget existing customers
- Increase conversion and average order value
- Continuous performance optimization through self-learning algorithms
- Deliver customers a personalized shopping experience across channels
- Access in-depth analytics and reporting tools to help retailers keep track of every campaign all from within a single dashboard.
22 x ROAS Generated
Modern lifestyle brand Volcom saw a 22x Return on Ad Spend with Nosto Facebook Ads in a matter of 4 weeks during the summer of 2015.
“Our conversion rate and units-sold per transaction have seen a significant increase since going live with Nosto. We’ve been really happy with the solution and have been astonished by the pace Nosto has launched new features allowing us to even better connect with our customers.” Says Matthieu Galtie, Volcom Digital Marketing & Ecommerce Director.
As with all other Nosto features, the Facebook Ads offering comes with the same performance-based pricing model, with no setup fees, no minimum contract terms and no minimum spend.
“We are proud to be innovating fast at Nosto while keeping our clients’ success at the heart of everything we do. We are absolutely thrilled to release Nosto’s new Personalized Facebook Ads solution as we continue to deliver on our mission of making it easy for retailers to deliver their customers personalized shopping experiences wherever they are. We’ve seen some fantastic results already from our clients in beta, and are delighted to be able to make the new feature publicly available today”, said Matti Rönkkö, CEO of Nosto Solutions.
Today’s release together with the last month’s release of Nosto’s Personalized Behavioral Pop-ups strengthens Nosto’s position as market leader in the field of ecommerce personalization and makes the company the first provider to offer any online retailer a full performance-based personalization solution with a plug-and-play SaaS implementation regardless of store size or ecommerce platform.
Nosto offers a dedicated platform app for all major ecommerce platforms such as Magento, Shopify, Bigcommerce, PrestaShop, WooCommerce, Shopware and Drupal Commerce as well as simple tagging for 100+ platforms globally.
Nosto is the fastest-growing personalization solution in the world, enabling online retailers to deliver their customers personalized shopping experiences, wherever they are. A SaaS solution, Nosto’s ease of use and speed of implementation empowers retailers to start growing their businesses within minutes of getting started, increasing conversion, average order value and customer retention. With offices in New York, London, Berlin and Helsinki, Nosto is used by over 10,000 retailers across the globe including Volcom, LUSH and The ICONIC. To learn more, visit www.nosto.com.
Download Volcom media kit here (3.3 mb).