Pop-ups can divide opinion. When done badly they are an unwelcome interruption and a barrier between your customer and your website. Done well however, and they are an effective way to grab your customer’s attention – to deliver special offers, grow your email list, prevent abandoned carts and even, if you so wish, make them […]
Know, Own and Master your Pricing Strategy Did you know that: 90% of buyers research online to find the prices and deals. In just 5 minutes you can see more than 50 deals from different websites, thanks to price comparison engines. 20% of ecommerce website traffic comes from price comparison sites. 60% of buyers state that […]
Nowadays, you would be hard pressed to find a brand that doesn’t have some sort of online presence. Even the luxury retail sector, which arguably tried to resist the pull of the virtual world, has seemingly given into the march of modernity…
In 1999 I was 12. Which means my primary concerns were whether I was allowed out on my bike and getting my football back from next door’s garden. But even I remember the mass panic that the looming millennium brought to the media, and to the technology world in particular.