5 TEDtalks that every ecommerce merchant should see

A wise man once said, “You can’t wait for inspiration. You have to go after it with a club”. Something that I believe to be true, which is why, even when my ‘To Do’ list looks fit to burst, I believe in taking a bit of time out to look at the bigger picture. So, for those of you in need of a coffee and a (short) break from the holiday mayhem I have compiled this list of TEDtalks to serve as your next source of commerce inspiration.

How great leaders inspire action – Simon Sinek

“People don’t buy what you do, they buy why you do it”. In this inspiring talk Simon Sinek explores the power of ‘why’, arguing that this one word is the driving force behind the success of companies such as Apple and great leaders such as Martin Luther King. Find out how putting ‘why’ at the centre of your business could be both the question and the answer you’ve been looking for.


404 page, the story of a page not found – Ronny Gleeson

404 pages are the dead end of the internet, or, according to Renny Gleeson, the equivalent to seeing your Starbucks server with their pants down. But it doesn’t have to be that way. As Renny states “A simple mistake can tell me what you’re not or why I love you”. Watch this funny and charming talk to see how businesses are turning their internet deadspace into a place to build relationships with their customers.


Perspective is everything – Rory Sutherland

I once saw Rory Sutherland talk at a conference and I can honestly say I’ve never before seen an audience less bothered about a speaker over-running and keeping them from the free drinks. High praise indeed. In this talk Rory looks at the art of re-framing, arguing that “things don’t actually much depend on what they really are, but on how we view them” – a valuable lesson for the branding of any business.


3 ways to usefully lose control of your reputation – Tim Leberecht

Personally we may like to occasionally relinquish a little control, letting someone else choose where to have dinner, or allowing the hairdresser a little more freedom than usual. But few companies willingly part with the reigns in the same way. Tim Leberecht, however, argues that the digital world means companies are are less able to control their brand- something that they should sometimes allow, if not even encourage. Learn how. 


What happens inside those massive warehouses – Mick Mountz

Any ecommerce merchant knows that making the sale is only half of the battle, with valuable time, money and resources spent getting those goods from the warehouse to the customer. But what if there was another way to do it? Technology has already fundamentally changed how we sell, so why shouldn’t it change what comes afterwards in the warehouse? In this talk Mick Mountz shows how robot technology (yes, robot technology!) could be the answer…


So, there we go- the ‘To Do’ list may have remained the same size for a little bit but I hope you found these talks as inspiring as I did. I’d love to hear of any talks you would recommend for my next coffee break, let me know in the comments.

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