Quick Wins to Drive Black Friday Revenue: Personalization, Email Marketing and Social Proof

Black Friday and Cyber Monday 2020 is going to be dramatically different this year, without the crowds, overnight lines, or extensive in-store dealings. The focus this year will be online. And, unsurprisingly online sales this Cyber Weekend are set to be the biggest yet driving nearly £40 Billion.

How can you capitalise on this opportunity? Brands need to translate the in-store experience online. With little time left to do this, we’ve teamed up with Yotpo and Klaviyo to share quick wins that will help you succeed this year: from personalisation to email marketing and social proof.