Weekly ecommerce round up: Dresses made of data, supercharging your social, as well as Valentine’s day tips!

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world…

FriYay: noun [Fri·yay \\ˈfrī-(ˌ)yā, -yē\\] 

Definition: A word regularly used by me to annoy my colleagues and show my happiness that a hard working week is done. Also, a signifier that you are that much closer to your well-earned glass of wine / Netflix binge / early morning weekend run (I can tell you now, that only two of these apply to me).

And as I don’t want to be the thing keeping you from your relaxation method of choice, let’s get to it…

Google and H&M Create Personalized ‘Coded Couture’ Dress Based on Smartphone App Data

 Personalization is a hot topic for all commerce stores right now – but while our websites and emails are becoming more and more personal, the products themselves have been stuck at the “pick a color / get your name written on it” stage for some time… until now. Because Google and H&M are launching a dress designed using your data, captured via your smartphone. Including information such as the locations you have recently been, it’s probably not advisable for anyone currently having an affair.


Supercharge Your Social Commerce Strategy in 3 Simple Steps

Social is big business but only if you know how to do it right. Unfortunately, Instagramming photos of pugs isn’t going to cut it for every brand (unless your target market is me, in which case carry on). So, how can you boost your posting power to reel in social buyers? Our friends at Yotpo tell all in their guest post for Nosto.

How Retailers are Targeting Mobile Shoppers this Valentine’s Day

That’s right people, V-day is almost upon us. While for some this is a day to dread – overpriced dinners for two, a last-minute dash for a gift and impractical underwear – as a brand it is an opportunity to reach out to your loved ones (your customers) in the hope that they will come to you when shopping for theirs. Stuck for ideas? Check out how some of the big stores show their love on this date.

Like this? Follow Lottie on Twitter or check out one of her other Nosto blogs…
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