How retailers can master online personalization to improve conversion rate, average order value, and repeat purchases

Personalized content is vital for the customer lifecycle.

In fact, 66% of shoppers simply will not purchase from a brand whose content is not tailored to their interests, meaning brands that aren’t personalizing their ecommerce stores are likely losing two-thirds of the conversions they could have!

In this guide, we explore:

• How retailers can create a successful personalization strategy across the customer lifecycle
• Best practices for optimizing content based on customer behavior
• Detailed examples of brands deploying successful content personalization strategies