Experian reports that personalized emails deliver 6x higher transaction rates. No surprise there, seeing as it’s become increasingly challenging to cut through the noise of a flooded inbox. For online retailers, the ability to deliver tailored emails to your audience can play a major role in conversion and retention.
If you’re using dotmailer to manage your customer emails, you’ll be pleased to know that we’ve just made it easier for you to add an extra layer of personalization to your email marketing game plan!
We’re excited to announce our new integration with dotmailer, which enables you to further tailor your customer emails with personalized product content – plus easily sync customer email addresses collected on your website. For Nosto and dotmailer clients, this integration is a huge opportunity to extend the personalization journey beyond the onsite experience – promoting more relevant product content in your emails that can transform your CTRs, conversion and ROI.
Here’s a visual breakdown of how Nosto and dotmailer work together to create a more personalized email strategy:
1. Delivering more relevant product content in your emails
Our integration enables you to drag and drop Nosto’s Email Personalization Widgets directly into your emails. This allows customers to easily view products they’ve previously purchased or interacted with on your site. In terms of lowering abandoned cart rates, displaying these products in your customer communication – whether in a triggered email or newsletter – is a way to keep these products in front of your customer and increase purchase potential.
Gill Marine, UK-based sports apparel brand, personalizes their emails with product content to increase relevancy. Watch as Nosto product recommendations are added to their emails in a few simple clicks:
“The Nosto widget has enabled our small department to become better marketers, allowing us to create more relevant content, which has improved campaign conversion. The easy-to-use drag and drop feature in dotmailer makes the process very simple too!”
-Jennie Rose, Ecommerce Assistant at Gill Marine
2. Streamlining the management of email subscriber lists
Email addresses collected through Nosto’s Onsite Pop-ups can now be synced directly to your dotmailer subscriber lists. The sync can either be performed on-demand or scheduled to run daily/weekly. Watch below to see how you can set up the sync both quickly and seamlessly:
Couldn’t make it to this year’s dotmailer Summit?
The dotmailer Summit brings together universal thought leaders and innovators in the digital marketing industry to empower your marketing growth. Follow dotmailer’s live blog to catch updates from the event in real-time!