Company news, culture spots, and commerce experience trends, tips, and know-how from industry experts.
As a growing number of shoppers indulge in Black Friday and Cyber Monday sales, they continue to invest more attention in mobile shopping and less…
Shopify Plus supports multi-currency, making it a perfectly suitable solution for cross-border retailers. But for technologies who process product data on Shopify Plus (like Nosto),…
Disclaimer: The content in this post is not – and should not be interpreted as – legal advice. For detailed information regarding the technicalities of…
Nosto is pleased to announce that home improvement and gardening retailer Leroy Merlin has recently joined the Nosto client family. The retailer is currently deploying…
Nosto is pleased to announce that HP Shop has recently joined the Nosto client family. The retailer is deploying Nosto’s Onsite Product Recommendations on their…
Disclaimer: The content in this post is not – and should not be interpreted as – legal advice. For detailed information regarding the technicalities of…
Earlier this year, Nosto commissioned an online study to understand consumer perspectives around sustainability. The results revealed a number of interesting insights and contrasts that…
By digging a layer deeper into test results, and not only focusing on general KPIs, merchants can derive deep product and brand insights that can inform complex ecommerce merchandising strategies.
Decreasing the cost of running tests while also minimizing room for human error in test results is something everyone can agree is highly beneficial to merchants. Continuous Optimization should be used by merchants to explore the more adventurous ideas they may want to test.
Retailers can now optimize their personalization strategy across the customer experience by deploying A/B tests with Nosto to understand how different variations impact each touchpoint along the journey to conversion.
