Company news, culture spots, and commerce experience trends, tips, and know-how from industry experts.
Earlier this year, Nosto commissioned an online study to understand consumer perspectives around sustainability. The results revealed a number of interesting insights and contrasts that…
By digging a layer deeper into test results, and not only focusing on general KPIs, merchants can derive deep product and brand insights that can inform complex ecommerce merchandising strategies.
Decreasing the cost of running tests while also minimizing room for human error in test results is something everyone can agree is highly beneficial to merchants. Continuous Optimization should be used by merchants to explore the more adventurous ideas they may want to test.
Retailers can now optimize their personalization strategy across the customer experience by deploying A/B tests with Nosto to understand how different variations impact each touchpoint along the journey to conversion.
Nosto’s latest integration with mobile app platform Tapcart allows retailers to expand their personalization strategy beyond the desktop experience: impacting customer engagement, conversion and bottom-line…
In our Mastering Personalization guide, we reveal how retailers can create a successful content personalization strategy that fosters satisfied, longtime customers. There are several factors…
To commemorate the launch of our latest beer, Cold Start, we shed some light on our journey to crafting our very first AI-powered brew: from…
Together with Magento and fellow Technology Partners, we’ve carved out your path to holiday success with The Journey of a Gift—a step-by-step guide revealing tips…
There may be no bigger paradox for modern ecommerce companies than email marketing. What is simultaneously the largest form of modern business communication, is often…
From UX and Placements improvements to multiple updates to how you can segment your audience, it’s now even easier to engage and convert visitors who…
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