PSY-Q Meets Ecommerce: Putting Psychological Theory into Practice

Join Nosto and Endless Gain’s Ben Ambridge to discuss 8 key psychological principles and real-life ecommerce examples that drive conversion.

These days, we all understand the importance of using psychology in conversion optimisation. But how can you go about putting these tactics into practice to drive more customers to checkout?

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Jake Chatt

Head of Brand Marketing at Nosto

Professor Ben Ambridge

Psychologist at Endless Gain

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We sat down with Endless Gain’s Ben Ambridge for an exclusive virtual session, PSY-Q Meets Ecommerce: Putting Psychological Theory into Practice. In this session, we’ll discuss eight key psychological principles and real-life examples of how they influence the experiences of your customers. These principles include:

Social proof
Loss aversion
Self-efficacy
The labour-love effect
Pain-of-paying
Framing effects
The Von Restorff effect
Choice paradox

Thank you for signing up, you can access the webinar on demand here.

“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”

Matthieu Galtié, Head of Digital, Volcom Europe

“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”

Berly Isaak, Senior Director Global Marketing, LeSportsac

“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”

Emily Andrews, VP of Ecommerce, Cynthia Rowley

“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”