PSY-Q Meets Ecommerce: Putting Psychological Theory into Practice

Join Nosto and Endless Gain’s Ben Ambridge to discuss 8 key psychological principles and real-life ecommerce examples that drive conversion. 

These days, we all understand the importance of using psychology in conversion optimisation. But how can you go about putting these tactics into practice to drive more customers to checkout?

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Jake Chatt

Head of Brand Marketing at Nosto

Professor Ben Ambridge

Psychologist at Endless Gain

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We sat down with Endless Gain’s Ben Ambridge for an exclusive virtual session, PSY-Q Meets Ecommerce: Putting Psychological Theory into Practice. In this session, we’ll discuss eight key psychological principles and real-life examples of how they influence the experiences of your customers. These principles include:

  • Social proof
  • Loss aversion
  • Self-efficacy
  • The labour-love effect
  • Pain-of-paying
  • Framing effects
  • The Von Restorff effect
  • Choice paradox
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