Scaling with Shopify Plus

Where to Put Your Tech Stack Budget in 2023

How to overcome the challenges merchants face this year and grow your Shopify Plus store, while delivering the authenticity and relevance today’s customers crave.

Customer acquisition costs continue to climb while the returns of online advertising pain to diminish. We explore the areas of technology brands can employ to nurture the likes of customer lifetime value (CLTV) and other retention-based metrics in combatting this. Shopify Plus merchants (and those moving to the platform): here are the parts of your tech stack to prioritize in 2023.

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In this guide, you’ll discover

Why investing in an engaged audience is key, and you should chase CLTV, avg. order value (AOV), and more
12 different areas of technology that can help you drive the above and overcome the challenges of 2023
Our recommended vendors for such technologies who have credibility in the Shopify Plus world and can integrate seamlessly into your tech stack
Live examples of global brands on Shopify Plus to have seen solid results in relevant areas from each of these technologies

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“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”

Matthieu Galtié, Head of Digital, Volcom Europe

“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”

Berly Isaak, Senior Director Global Marketing, LeSportsac

“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”

Emily Andrews, VP of Ecommerce, Cynthia Rowley

“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”

In this guide, you’ll discover

Matthieu Galtié, Head of Digital, Volcom Europe

Berly Isaak, Senior Director Global Marketing, LeSportsac

Emily Andrews, VP of Ecommerce, Cynthia Rowley

Bianca Mercer, Ecommerce and Customer Services Director, Smythson