Nosto, the Commerce Experience Platform (CXP), has been named a top three personalization vendor to the top 1,0000 North American retailers, placed ahead of Adobe,…
Personalization
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[eBook] Scaling with Shopify Plus
How to overcome the challenges merchants face this year and grow your Shopify Plus store, while delivering the authenticity and relevance today’s customers crave.
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[Webinar] Building relationships with online customers, sustainably
How to optimize your customer experiences, increase conversions, and drive brand loyalty with sustainable ecommerce.
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[eBook] Why User-Generated Content & Why Now: Powering Ecommerce Success
Why visual user-generated content (UGC) for your ecommerce marketing campaigns? Read our eBook to discover how UGC can help ecommerce brands connect better with audiences.
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Black Friday Cyber Monday 2022 retail performance (as it happened!)
The biggest weekend in retail has been (but was it? 👀😉). With COVID-19 affecting the traditional shopping frenzy and inflationary pressures rocketing since, it was…
Nosto named Elite Partner by Klaviyo as part of their newly-announced technology partner program
Nosto, already a best-in-class personalization provider in the Klaviyo ecosystem, achieves Elite Partner status as the two companies continue to grow their relationship and help…
Nosto and Attentive launch new partnership, giving brands power to create personalized commerce experiences for SMS-driven traffic
Nosto’s Commerce Experience Platform now natively integrates into Attentive’s SMS marketing platform to deliver relevant, authentic, and meaningful shopping experiences for customers originating from SMS…
Black Friday, Cyber Monday, and beyond: Personalization and UGC fundamentals for peak season
Black Friday and Cyber Monday marks the start of peak season, and being just a few months away, merchants need to prepare. We’re here to…
What’s New in Nosto: weather-based targeting
We’ve just broadened our Segmentation capabilities. Now, you create targeted ecommerce campaigns and merchandise your online store based on your shoppers’ current and forecasted weather…
What’s new in Nosto: Product Recommendations powered by visual similarity
We just leveled up our Product Recommendations with VisualAI. From today, you can have recommendations surface products based on visual similarities to other items, including…
[Webinar] Christmas in July: Get ready for peak season
We all know that come July, peak season is just around the corner. If we don’t start now, it will be too late to take…
Commerce Experience Platform, Nosto, launches integration with Hydrogen, Shopify’s headless commerce stack, available today
As a Shopify Plus Certified App Partner, Nosto has been selected as a preferred recommended solution for Shopify’s headless commerce stack, Hydrogen, enabling merchants to…
Fashion Retail Masterclass: An Inside Look at NET-A-PORTER’s UX, Personalisation and Loyalty Strategy
In this latest edition of our masterclass series, we turn to global fashion brand NET-A-PORTER and analyze how it has been able to expand its…
Ecommerce Customer Experience: What You Need to Delight Shoppers
We live in a day in age where we have an abundance of data at our fingertips, as well as a range of technologies to…
[Virtual Summit] Placing Customers at the Heart of Your Marketing Strategy
How community, social proof, and customer-generated content influence social conversion: Every day we are targeted with marketing campaigns that are trying to turn our heads…
Nosto Acquired SearchNode, Adding Ecommerce Search to its Commerce Experience Platform
Company Announces Second Acquisition, SearchNode, Affirming Position as Market Leader in Shopify Plus Ecosystem NEW YORK (PRWEB) JANUARY 5, 2022 — Nosto, an AI-powered commerce…
SearchNode Joins Nosto: Building the Perfect Personalized Search Experience
We are excited to announce that SearchNode is joining Nosto. The acquisition of SearchNode is a major leap on our journey to build the world’s…
SearchNode joins Nosto to build a future of ecommerce experience together
Looking back to the 00s, when ecommerce started growing, a need for site-search technologies has also risen. Users were visiting online stores, and it took…
[Webinar] eRetailer Bootcamp: How to Smash Your Ecommerce Goals in 2022
The events of recent years have catalyzed almost every facet of online retail. We enter 2022 with fiercer competition, higher customer expectations, and a smorgasbord…
Black Friday and Cyber Monday 2021
Black Friday Cyber Monday (BFCM) 2021 proved to be different from any year before. In this report, we share performance data on millions of Nosto-powered…
What’s New in Nosto: Take Your Marketing Strategy to the Next Level with Segment Explorer
Segments just got a whole new look! Segment Explorer is a digital marketer’s best friend, with more detailed insights on your customers than ever before….
[Webinar] Beyond Discounting: Alternative Approaches to BFCM & Peak Season
Catch up on our latest webinar, ‘Beyond Discounting: Alternative Approaches to BFCM & Peak Season’, where we host Blubolt and Klaviyo in a conversation about…
[On Demand] Prep for Peak – Key strategies for successful e-commerce this Holiday season
Are you prepared to deliver an exceptional shopping experience to your customers during the peak season? To help you, we have gathered five ecommerce experts who have proven knowledge in ensuring the growth of sales and strengthening customer relationships during the peak shopping period.
10 Ecommerce Marketing Tips for Black Friday & Cyber Monday
The holiday shopping season brings with it a fierce competition—kicking off with Black Friday and Cyber Monday (BFCM). Learn how to produce the eCommerce results…
What’s New in Nosto: Take Control of Your Growth with Our New Dashboard & Analytics
With Nosto’s new Dashboard & Analytics, ecommerce professionals can take control of their growth and make better strategic decisions – faster. Ecommerce growth is all…
Post-Pandemic Shifts in Consumer Shopping Habits: Authenticity, Personalization and the Power of UGC
After over a year of stay-at-home orders and social distancing due to COVID-19, the way consumers around the world shop and interact with brands has…
[On Demand] Clearing the Path to Conversion : Customer Journey Personalisation & Segmentation
Check out our recent session from Adobe Commerce Digital Day for a panel discussion featuring customer journey experts from Nosto and Signet.
[On Demand] Convenience in Commerce: Creating a Seamless Journey for Today’s Consumers
Catch up on the fourth episode of Connected Commerce for a panel discussion featuring experts from Nosto, dotdigital, and Linnworks. We shared best practices for…
From Gen “Me” to Gen “See”: Dissecting the Generational Connections Between Brand and Consumers
How consumers interact with brands constantly changes with time, but do generations sometimes get stuck in their old ways? In order to uncover how different…
[Announcing] The Commerce Experience Certification Program by Nosto
At Nosto, it’s always been part of our philosophy that our customers’ success is our success. The entire idea of Nosto was first born out…
18 Ecommerce Site Search Best Practices For 2021
You may think that an eCommerce site’s overall success or failure hinges on things like product selection or order fulfillment speed. But while those are…
Building Resilience within your online store: a masterclass
Join Findologic, Nosto and BigCommerce for a masterclass full of actionable insights, guidelines and best practice that will arm your online store against market volatility and allow you to remain competitive in an increasingly saturated and demanding digital market.
[On Demand] Retail Masterclass Homeware – An In-Depth Look at IKEA’s UX, Personalization & UGC Strategy
Join Nosto, Overdose and Stackla as we dive into IKEA’s UX, personalisation and UGC strategy and dissect the digital commerce presence of this global brand.
[On Demand] Home Electronics Retail Masterclass – Apple versus Samsung: Whose online strategy rules the space?
We’re BACK with a brand new episode of our sell-out masterclass series! This time we’re tackling things a little differently as we’ll be pitting home…
Nosto x NES – On Demand Version
We hosted three discussions at NES with our customers, catch Princess Polly speaking on the complexities of international commerce and Champion, SkinnyDip and Nosto speak…
5 Personalized Content Examples to Inspire Your Content Strategy
Why do brands need to learn from personalized content examples? Because 67 percent of consumers admitted in a Salesforce survey that their expectations from brands…
How Can Retailers Enhance Customer Loyalty? 7 Steps for Better Retention
Loyal, repeat customers are what differentiate a highly successful retail brand from an average one. But the trick is, as a retailer, how can you…
Mastering Ecommerce Customer Experience
Anyone with an eCommerce site must pay attention to various factors, including the customer experience. The better experience you deliver, the more likely you are…
How Online Stores Can Create a Digital Touchpoint Strategy that Excites Customers
When a customer decides to make a purchase on your online store, they must go through several steps, from finding your product to making that…
What’s New in Nosto: Data-driven Decision Making Made Easy with Catalog Explorer
Data-driven decision making just got a whole lot easier and faster with Nosto’s Catalog Explorer! Catalog Explorer offers a complete view of product and catalog performance, so you can grow smarter.
8 Actionable Tips For Making the Most of ECommerce Landing Pages
ECommerce is huge and getting bigger all the time. Global eCommerce sales in 2019 reached a staggering USD $3.53 trillion, and that figure is expected…
[Webinar Series] Connected Commerce: The Ultimate 2021 Conversion Rate Strategy
We hosted the second episode of Connected Commerce on Wednesday, April 21st, 2021: a fireside chat featuring Jan Soerensen of Nosto, Beth Moriarty of Yottaa,…
A Retailer’s Definitive Guide to Shopify Store Optimization – APAC
In The Entrepreneur’s Guide To Commerce: A Retailer’s Definitive Guide to Shopify Store Optimization – APAC Edition, Shopify Plus and five best-in-class technologies share insights, expertise and examples of how APAC brands can tap into the Shopify ecosystem to enhance commerce experiences.
[Retail Masterclass] An Inside Look at ASOS: Personalization, Mobile and Loyalty
Join Nosto, LoyaltyLion and Corra as we dive into the specific site experience factors that have helped steer ASOS toward powerhouse status – plus the…
A Retailer’s Definitive Guide to Shopify Store Optimisation [European Edition]
In The Entrepreneur’s Guide To Commerce: A Retailer’s Definitive Guide to Shopify Store Optimisation, Shopify Plus and eleven best-in-class technologies share insights, expertise and examples…
What’s New in Nosto: Enhance Offsite Experiences with Automated Segment Export
Nosto’s Automated Segment Export capability allows ESPs, CDPs, CRMs, and various other standard technologies to automatically export Nosto segments to use for their own purposes.
A Retailer’s Definitive Guide to Shopify Store Optimization [North American Edition]
In The Entrepreneur’s Guide To Commerce: A Retailer’s Definitive Guide to Shopify Store Optimization, Shopify Plus and thirteen best-in-class technology partners share insights, expertise and…
How to Create the Best Omnichannel Marketing Strategy for 2021
The way people used to make purchases was entirely different than the way it happens now. Consumers were limited to either brick-and-mortar stores or a…
The Nosto Partner Clinic Series: Implementation, Merchandising, Content Personalisation, Stackla
Join our in-house experts for a sessions on implementation best practice, including headless/PWA/SPA implementation, merchandising and content personalisation. We’re also joined by a guest expert…
How to Grow Retail Brand Awareness & Discoverability
Retailers both large and small are trying to keep up with ever-changing consumer habits in an increasingly digitized world. With new brands popping up all…
[Webinar] Pixel Perfect: Selling Beauty and Skincare Products In A Digital World
The Beauty and Skincare industry boasts some of the most devoted and influential consumers in ecommerce. With even the biggest brands in this vertical now…
Ecommerce Machine Learning Explained
Nothing goes together better than eCommerce and new technologies – it’s like peanut butter and jelly on your morning toast. In fact, if not for…
What’s New in Nosto: New Targeting Options for Advanced Segmentation
With Nosto’s new targeting options, you can segment your shoppers better than ever before – so you can stop leaving money on the table, invest in more strategic customer targeting and put your customers on the fast(er) track to checkout.
Ecommerce Seasonality, Explained: The Right Ways to Stay Ahead of Seasonal Shopping Trends
The most clever ecommerce marketing strategies both account for and utilize seasonality to their advantage in the most subtle ways. In this article, we will…
The Ultimate Guide to Creating an Omnichannel Digital Experience
Modern consumers are very discerning. In fact, 88 percent of consumers research products before purchasing them and they don’t just stick to one channel. They…
Key Digital Marketing Trends to Know for 2022
Last two years brought many changes and a surge of growth in areas we didn’t expect (e.g. eCommerce sales and virtual events). From a global…
Best Ecommerce Tools To Growth Hack Your Business In 2021 [Ultimate List]
Even the best eCommerce tools mean nothing with a poor master. An intelligent master without powerful tools can’t do much. An intelligent master with powerful…
Searchandising (Search Merchandising): What It Is?
Searchandising is a relatively new term, which emerged together with the rapid improvement of eCommerce search solutions. This article covers what it is, why it…
Content Marketing for eCommerce in 2021: Dos and Don’ts
Content marketing, no matter what form factor you choose to go with, is one of the best ways to reach and engage customers. But the…
The Best Ecommerce Pop-up for 2021: 13 Clever Use Cases
In this article, uncover 13 ecommerce pop-up examples that reduce bounce rate, increase conversion and beef up your email capture efforts.
The 6 Layers of an Ecommerce Customer Persona
In this article, learn the 6 steps the world’s top online brands take to build out an ecommerce customer persona that increases onsite personalization.
Sports & Outdoor Retail Masterclass: An Inside Look at Nike’s Personalisation & Loyalty Strategy
In the latest instalment of our masterclass series, all eyes are on Nike – a pioneer in the futuristic retail space and a global retail…
How to create the Best Category Page: 8 Steps to Get Inspired
Up to 70% of online sales originate from Category pages, which means every bit of real estate on these pages count towards your success. Learn…
Personalized Ecommerce Emails: Why Every Brand Needs Them in Their Digital Strategy
Emails are an integral part of every successful ecommerce marketing strategy. In fact, email marketing drives $44 dollars in revenue for every dollar spent. What’s more, according to the latest ecommerce statistics from Salesforce, 52% of customers say that when emails aren’t personalized, they’ll find somewhere else to go.
[Webinar] Black Friday / Cyber Monday 2020: Looking Back & Planning Ahead
We hosted a webinar on December 15th, featuring a panel of Nosto experts. Together, we dove into the top findings from our Black Friday /…
7 eCommerce Marketing Pain Points (& How to Solve Them)
Did you know there are an estimated 24 million eCommerce websites in the world (and counting)? That makes the competition pretty fierce. In this article,…
Global Black Friday Statistics for 2021: What You Need to Know
From past performance patterns to potential holiday trends, discover Black Friday statistics to help you conquer the busiest sales day of the year.
[Report] The Future of Beauty and Skincare Ecommerce: Trends to Watch in 2021
Beauty and Skincare, like many other verticals impacted by the COVID-19 pandemic, saw a significant shift in ecommerce performance throughout 2020. In an industry that…
Email Marketing for Better ECommerce Conversion Rates: What You Should Know
Email marketing is a conversion channel with the potential to offer brands the best ROI out of any other marketing strategy. According to a recent…
The 7 Best Evergreen eCommerce Marketing Strategies to Drive Business
We’ve come a long way from direct sales calls, flyer handouts and outdated lengthy sales letters. So what are some of the best eCommerce marketing…
Supercharge Your Shopify Product Recommendation Emails
In this article, we discuss how to make the most out of your Shopify product recommendation emails to turn a lackluster experience into one that…
How Chatbots are Transforming Ecommerce
Chatbots take the powerful tool of product recommendations and make them more interactive. Much like pop-ups, they draw the shopper’s attention, keeping their eyes on the window.
7 Strategies to Increase Marketing ROI for eCommerce in 2021
In digital marketing, the strategies that were successful a few months ago might no longer be bringing results. As a marketing strategist, it’s important to…
Why Ecommerce Product Recommendations Matter for Sales Growth
Learn the fundamental must-knows about the ecommerce product recommendation – including growth benefits and some of the ways they can be used across the ecommerce…
[Webinar] Personalizing Customer Experience End-to-End, featuring Fjellsport
Tune in to an exclusive discussion from the Nordic Ecommerce Summit – From Acquisition To Post-Purchase: Personalizing Your Customer Experience End-To-End – featuring sportswear brand…
43 Product Recommendation Examples That Transform the Ecommerce Experience
Use these product recommendation examples as inspiration for your ecommerce store and email marketing strategies to increase relevance and revenue. Personalized product recommendations are an…
Holiday Marketing Strategies that Boost Revenue [7 Tactics]
In this article, we explore 7 holiday marketing strategies to increase conversion, order value and more during the year’s most crucial sales period.
[Webinar] The Journey Of A Gift: From the North Pole to Your Customer’s Hands
We hosted a webinar on November 12th, 2020 and heard from a best-in-class commerce tech stack on the top strategies and tactics for optimizing the…
Preparing for the 2020 Holiday Season: eCommerce Strategies for Post-Pandemic Retail Success
It’s safe to say, nothing about 2020 has been normal—and this year’s holiday shopping season won’t be either. The COVID-19 pandemic has caused consumer behavior…
Black Friday Marketing Strategies to Maximize 2021 Sales
Recent shifts in consumer behavior have forced many ecommerce retailers to rethink their strategies – and Black Friday weekend is no exception. How can retailers…
Quick Wins to Drive Black Friday Revenue: Personalisation, Social Proof and Customer Service
Join Nosto, Trustpilot and Gorgias to discuss the tactics and strategies that the world’s top brands will be deploying this holiday season and beyond – including…
Quick Wins to Drive Black Friday Revenue: Personalization and Timely Pop-ups
Join Nosto and Sleeknote to discuss the tactics and strategies that the world’s top brands will be deploying this Black Friday and Cyber Monday –…
Quick Wins to Drive Black Friday Revenue: Personalisation, Email Marketing and Social Proof
In this on-demand webinar, Nosto, Yotpo and Klaviyo discuss the tactics and strategies that the world’s top brands will be deploying this Black Friday and…
What’s New in Nosto: Save Time and Effort with Scheduling
Managing time and resources just got a whole lot easier with Nosto’s Scheduling feature! Schedule your content campaigns and promotions ahead of time – so…
How Should Retailers Prepare For Black Friday Cyber Monday (BFCM) 2020?
Black Friday Cyber Monday (BFCM) weekend has always been one of the most important dates for retailers, regardless if they are eCommerce based only, brick-and-mortar,…
Beauty Retail Masterclass: An Inside Look at Sephora’s Personalisation & Loyalty Strategy
In a time where many retailers must depend on online interactions to connect with consumers, it’s important that you’re doing the most to prevent your…
Future of Shopping Trend Book
Even before current events, ecommerce was approaching a period of great transformation. As the development of various technologies begins to impact the market, online retailers…
Becoming a Nosto Expert: Tips, Strategies and Best Practices
Our on-demand video series helps Nosto-powered ecommerce retailers get the most out of our platform — delivering commerce experiences that delight customers and grow your…
Find Out About Headless Commerce: A Wonder (Not a Fright) for Your Online Business
Headless commerce is fast, convenient, and customer-centric. And although it sounds like something associated with Ichabod Crane, it’s nothing to be scared of.
The Future of Shopping: On-Demand Series
Subscribe to our on-demand webinar series to hear the latest trends from leading experts across the ecommerce industry. Access the video library now. Many retailers…
Advanced Strategies to Increase Conversion Rate on Shopify
If you’re one of the 600,000 ecommerce retailers operating on Shopify or Shopify Plus, you have access to a world of valuable technologies to increase…
Nosto Named Preferred Personalization Provider for Shopify Plus
We’re proud to announce that Nosto has been named by Shopify Plus as the preferred personalization app with the launch of its new Certified App…
Announcing New Analytics Dashboards & Reports
Since data insights are the blueprint for any successful marketing strategy, we want to make it easier for you to measure what matters and quickly…
Innovate Like Amazon: On-Demand Web Series
Access our on-demand video series and watch sessions from top ecommerce experts to help you build a stronger ecommerce strategy. Amazon is a leading force…
18 Tactics to Grow Your Online Store Conversions By Creating Urgency
Your potential customer loves your product! In fact, they love it so much that they add it to their shopping cart on your website. They…
Mastering Personalization: A Guide to Creating Transformative Experiences with Relevant Content
Explore the three key ingredients of a successful content personalization strategy and how you can action these concepts to increase conversion, reduce purchase barriers and deliver hyper-personalized shopping experiences at every stage of the buying journey.
How to Leverage Visuals for Your eCommerce Business
When creating content marketing for your eCommerce website you’re sure to use product images to sell your products, but are they enough? Not quite. When…
Shifting Your Content Strategy During COVID-19
These are unprecedented and uncertain times. The COVID-19 pandemic has upended our everyday lives and business operations and is affecting people, communities and companies around…
Webinar: 5 Steps For Creating Category Page Experiences That Drive Results
Tune in on March 26th at 1 PM EST/10 AM PST, as we discuss Category Merchandising.
29 Stats Proving How Social Commerce is Impacting Retailers
Social commerce has become an unstoppable force in retail marketing. Broadly defined as the use of online social networks to help in the buying and…
Life After Likes: What Instagram Hiding Likes Means for Your Brand
What does a world without Instagram ‘Likes’ look like? Will hiding the likes affect brand engagement? We’re all about to find out. Instagram recently started…
Your 10-Point eCommerce Conversion Rate Optimization Checklist
The average conversion rate for an eCommerce website is about 2.80 percent globally. In the U.S. alone, that number might be a little lower —…
For Enterprise Hotel Brands, Big Content Reaps Big Rewards
Enterprise hotel brands are doubling down on content—and it’s working. Marriott has revamped its content strategy, leading industry publications to wonder aloud whether it’s now…
What’s New In Nosto: A/B Testing and Optimization
Retailers can now optimize their personalization strategy across the customer experience by deploying A/B tests with Nosto to understand how different variations impact each touchpoint along the journey to conversion.
Nosto and Tapcart Integration: Deliver Personalized Shopping Experiences on Mobile Store Applications
Nosto’s latest integration with mobile app platform Tapcart allows retailers to expand their personalization strategy beyond the desktop experience: impacting customer engagement, conversion and bottom-line…
The 3 Content Personalization Strategies Retailers Need to Transform Commerce Experiences
In our Mastering Personalization guide, we reveal how retailers can create a successful content personalization strategy that fosters satisfied, longtime customers. There are several factors…
How To Choose eCommerce Search Technology?
eCommerce store without a search is like a physical store without consultants. It’s so much easier to simply say what you are looking for and…
The Framework of the Perfect eCommerce Search: Case of Amazon
Everybody wants it – the perfect eCommerce search. The magical search box, serving as a gate for your store visitors. It seems so simple: search…
What’s New in Nosto: Personalized Emails at Scale With Nosto + dotdigital
There may be no bigger paradox for modern ecommerce companies than email marketing. What is simultaneously the largest form of modern business communication, is often…
What’s New In Nosto: Placement Improvements and Segmentation Rule Changes
From UX and Placements improvements to multiple updates to how you can segment your audience, it’s now even easier to engage and convert visitors who…
Nosto Recognized as the Top Ecommerce Personalization Company by Leading Review Site G2 Crowd
G2 Crowd, a leading review site for businesses worldwide, has recently released its list of Best Software Companies in Europe – and I am incredibly…
McDonald’s and Dynamic Yield: What it Means for Retailers
McDonald’s recently made headlines in the technology world when they announced their $300m acquisition of personalization platform Dynamic Yield. This unusual pairing underscores a critical…
Scaling Personalization with Content That Performs
Want to know the truth about content personalization? Consumers want it, marketers want to do it, some are doing it, some think they’re doing it,…
What’s New In Nosto: The Latest Improvements to Segmentation & Insights and Onsite Content Personalization
With Spring at our doorsteps, we thought we’d celebrate the warmer weather and longer days with three additions to our Segmentation & Insights and Onsite…
Bridging the Gap: Consumer & Marketing Perspectives on Content in the Digital Age
Looking at both the consumer and marketer sides of the content equation, this survey uncovers the gaps between what consumers want and what marketers believe…
Nosto named “Best Tech Integration of the Year” by Yotpo
Yotpo, a leading Commerce Marketing Cloud provider, has just announced their 2018 Partner Award winners – and named Nosto the ‘Best Tech Integration’! Though the…
What’s New In Nosto: Klaviyo Integration
Nosto’s latest integration with email marketing platform Klaviyo helps ecommerce professionals create hyper-targeted email campaigns by personalizing both emails and the landing pages visitors click…
Want to Reach Millennials? You Need to Get Personal
As Millennials grew to adulthood in tandem with the rise of social media, they became perhaps the most visible consumer group yet, and highly influential…
What’s New In Nosto: Enhancements to Customer Segmentation Capabilities
As the latest addition to our Segmentation & Insights product offerings, you can now create customer segments based on lifecycle value (such as average order…
Want to Strengthen Your Facebook and Instagram Segmentation Strategy? Here’s How.
By using Segmentation & Insights together with Nosto’s Facebook offering, retailers are able to merge two powerful products into one tool for fast actionability. …
Click, Cart, Convert: How to Make Your Content Shoppable
With the holiday season upon us, we are experiencing more and more shoppable content examples as many brands are looking to make their inspirational content…
What’s New In Nosto: Trustpilot Integration
By synchronizing ratings and reviews from Trustpilot to Nosto, this content can be used as a merchandising rule for Onsite Product Recommendations, as well as…
What’s New in Nosto: Discount Affinities And Custom Segments for Segmentation and Insights
To enhance the power of our Segmentation and Insights product offering, our data scientists and engineers have added support for AI-powered discount affinity segments and…
Introducing our New AI-Powered Segmentation & Insights and Onsite Content Personalization Offering
We’re proud to announce the release of our new Segmentation & Insights and Onsite Content Personalization offering! In this post, we’ll explore how these products…
The Ultimate Guide to Facebook Dynamic Product Ads
You spend a substantial amount of your budget getting customers to your store, a site filled with carefully curated products and built to encourage conversion…
5 Ways for Beauty Brands to Authentically Connect With Consumers
The face of the beauty industry is changing almost as quickly as the technology that’s democratized it. And so is the way beauty brands are…
10 Tips to Improve Your Facebook Ad Targeting
Having a solid Facebook Ad targeting strategy in place is key to growing your business. But with over 3 million businesses actively advertising on Facebook –…
The 411 on Geo-Targeting: Leveraging Location to Drive Personalization
You already know how powerful Onsite Product Recommendations can be for driving revenue. The proof is in the pudding: we saw first-hand how one brand…
How One Bag Company Got ‘Life Organized’ Thanks to Onsite Personalization
Knomo’s mission: to help people get organized, stylishly. Our mission? To help them optimize the Knomo website and enable them to spread that mission around…
How to reach your customers using Facebook Audiences (and why your conversion funnel needs turning upside down!)
While it’s a Pinterest truism to declare that your vibe attracts your tribe, there is a secret weapon that can make finding the right tribe…
6 examples of customer re-engagement emails that just work
A successful customer re-engagement strategy can be the thing to skyrocket your business. Afterall, a recent Adobe study has found that, on average, it takes…
Same, same but different – how to reach absolutely everyone in your target demographic (spoiler: it involves Instagram)
The beginning of my Instagram journey started with a classic case of mistaken identity…
The Three Types of Dynamic Product Facebook Ads All Ecommerce Merchants Should Be Using
Ok, so we have looked at why you should advertise on Facebook and the reasons that Dynamic Product Ads are the most effective form of…
Dynamic Product Ads – the most effective way to retarget your Facebook customers
Ok, so you’re sold on the idea of advertising your wares on Facebook (and if you’re not please see blog 1 of this series for…
Not advertising on Facebook? This is why you should be…
Facebook is so ingrained in our personal lives, that it is easy to see it as nothing more than a place to post memes, upload…
How To Create the Best Abandoned Cart Email
The current average figure for cart abandonment is 79%. Painful, right?
How to Identify and Engage your Most Generous Customers All Year Long
While major holidays drive significant e-commerce sales, there are personal holidays happening every single day. Birthdays, anniversaries, graduations and gifts of gratitude abound, but it…
Magento retailers, how are YOU doing? Three lessons from our new Magento report
No, I am not using a Joey-from-F.R.I.E.N.D.S style pick up line. I am asking, really, how is it going? Do you know? The problem with…
The Ultimate Guide To eCommerce Customer Retention
We as internet retailers focus a lot on the acquisition of new customers. However it’s 7 times more expensive to secure a new customer than…
3 ways to use an abandoned cart to your advantage
Given the amount of work that goes into getting the few shoppers that make it this far to do so, it isn’t surprising that those…
How to craft a kick-ass ecommerce cart page
The cart page – the destination to which all your previous efforts have been directed. You’ve created an enticing and easy to navigate home page…
How to create the perfect ecommerce product page (Part Two)
Last week in the Nosto blog I looked at some of the ways you can optimize your ecommerce product page- including high-res product images, distinguishable…
How to create the perfect ecommerce product page (Part One)
The product page- crunch time for ecommerce professionals. You’ve got the shopper to your store and, even better, something has caught their eye- now it…
12 Great Christmas Setups for The Twelve Days of Christmas
The advent calendars have been raided, festive lights displays are glowing and even the bleakest of offices are being given a tinsel makeover- it’s official,…
5 Tips For an Effective Ecommerce Homepage
As a retailer in an increasingly virtual world, the homepage has become the shop window through which your buyers are peering. But with the average…