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User-Generated Content
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[eBook] Scaling with Shopify Plus
How to overcome the challenges merchants face this year and grow your Shopify Plus store, while delivering the authenticity and relevance today’s customers crave.
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[Webinar] Building relationships with online customers, sustainably
How to optimize your customer experiences, increase conversions, and drive brand loyalty with sustainable ecommerce.
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[eBook] Why User-Generated Content & Why Now: Powering Ecommerce Success
Why visual user-generated content (UGC) for your ecommerce marketing campaigns? Read our eBook to discover how UGC can help ecommerce brands connect better with audiences.
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New research: How consumers believe fashion retail should tackle the returns crisis
For a long time, free returns in online fashion has been industry standard, shifting from a point of differentiation to a minimum expectation. But with…
What’s New in Nosto: Shoppable Instagram
We’re delighted to unveil the latest addition to our Commerce Experience Platform: Shoppable Instagram. Let’s take a look at the newest module of our personalization…
Consumer Behavior Stats 2021: The Post-Pandemic Shift in Online Shopping Habit
The COVID-19 pandemic not only changed the way we all live and work, but it totally reshaped consumer behavior. During 2020, with mandated lockdowns, brick-and-mortar…
43 Statistics About User-Generated Content You Need to Know
The ways in which people are creating and consuming content are changing. In an era where it’s easier than ever to be dealt misinformation, consumers…
User-Generated Content Examples To Inspire Your Marketing
User-Generated Content Examples To Inspire Your Marketing Why User-Generated Content? 8 Brand User-Generated Content Examples Nike Asos SheIn Starbucks Canon Lush Cosmetics Trek Bikes Capella…
Ecommerce Customer Experience: What You Need to Delight Shoppers
We live in a day in age where we have an abundance of data at our fingertips, as well as a range of technologies to…
[Virtual Summit] Placing Customers at the Heart of Your Marketing Strategy
How community, social proof, and customer-generated content influence social conversion: Every day we are targeted with marketing campaigns that are trying to turn our heads…
[eBook] Why User-Generated Content & Why Now: Powering Ecommerce Success
Why visual user-generated content (UGC) for your ecommerce marketing campaigns? Read our eBook to discover how UGC can help ecommerce brands connect better with audiences.
Why User-Generated Content is Important for any Marketing Strategy
is a UGC strategy the right choice for your brand and why is user-generated content an important asset to have as part of your marketing arsenal? Read more.
Why UGC Is The Key To Authenticity & Consumer Influence
Today’s marketers are in constant competition for consumers’ attention—not just with each other, but also with people’s social feeds. Consumers have more ways than ever…
[Webinar] Beyond Discounting: Alternative Approaches to BFCM & Peak Season
Catch up on our latest webinar, ‘Beyond Discounting: Alternative Approaches to BFCM & Peak Season’, where we host Blubolt and Klaviyo in a conversation about…
10 Ecommerce Marketing Tips for Black Friday & Cyber Monday
The holiday shopping season brings with it a fierce competition—kicking off with Black Friday and Cyber Monday (BFCM). Learn how to produce the eCommerce results…
User-Generated Content Examples To Inspire Your Marketing
User-Generated Content Examples To Inspire Your Marketing Why User-Generated Content? 8 Brand User-Generated Content Examples Nike Asos SheIn Starbucks Canon Lush Cosmetics Trek Bikes Capella…
Post-Pandemic Shifts in Consumer Shopping Habits: Authenticity, Personalization and the Power of UGC
After over a year of stay-at-home orders and social distancing due to COVID-19, the way consumers around the world shop and interact with brands has…
Improving Your Customer Experience with the Help of User-Generated Content
With more businesses going remote, in large part due to the ongoing pandemic, brands are increasingly looking at how to improve customer experiences and boost…
How to Grow Brand Awareness from Visual UGC-Based Content Marketing
Are you thinking of how to create content marketing to increase brand awareness by leveraging visual user-generated content (UGC)? Good thinking! Why? It turns out,…
Product Spotlight: Stories Widget
In 2013, social media platform Snapchat came up with a new way to share content on social media in the form of ‘Stories’—an interactive feature…
From Gen “Me” to Gen “See”: Dissecting the Generational Connections Between Brand and Consumers
How consumers interact with brands constantly changes with time, but do generations sometimes get stuck in their old ways? In order to uncover how different…
Why it’s Time for Your Brand to Build a Community of Creators
What do platforms like Facebook, Instagram and TikTok all have in common? Their success comes from having a living, breathing, active community of creators generating…
Stackla’s New Managed Services Helps Brands Without Enough Time for a UGC Strategy
Many companies see the enormous value that user-generated content (UGC) can bring to their brand. Yet, the fast pace and demanding nature of marketing today…
How Can User-Generated Content Improve Your SEO?
Wouldn’t it be great if your visitors, who are also your potential customers, could help you rank higher in search engines? It might seem too…
[On Demand] Retail Masterclass Homeware – An In-Depth Look at IKEA’s UX, Personalization & UGC Strategy
Join Nosto, Overdose and Stackla as we dive into IKEA’s UX, personalisation and UGC strategy and dissect the digital commerce presence of this global brand.
Nosto Acquires Visual Content Platform Stackla to Bring Authentic Shopping Experiences to the Market at Scale
Nosto is excited to announce we have acquired visual content platform Stackla in an effort to bring the most personalized, authentic commerce experiences the market…
Nosto x NES – On Demand Version
We hosted three discussions at NES with our customers, catch Princess Polly speaking on the complexities of international commerce and Champion, SkinnyDip and Nosto speak…
Product Roundup: May 2021
We have quite a few exciting new product updates that have been recently added to Stackla! From new content aggregation types and widget designs to…
In Conversation with BRP: Growing Trust and Engagement with Authentic UGC
With competition for consumers’ attention spans at an all-time high, how can brands break through the online noise to reach people in a meaningful way…
7 Best Practices to Sharing UGC on Your Brand’s Social Media Channels
The power of user-generated content (UGC) on social media is hard to overestimate today: Only 35 percent of B2C marketers said they planned to use…
How Can Retailers Enhance Customer Loyalty? 7 Steps for Better Retention
Loyal, repeat customers are what differentiate a highly successful retail brand from an average one. But the trick is, as a retailer, how can you…
Short-Form Videos: Why They’re Important & How to Leverage Them to Grow Your Brand
Social media has stirred a great change in how we consume information. Short-form video is how many people—especially younger consumers—seek entertainment and stay informed. But…
How (& Why) to Make Shoppable Instagram Content
Instagram is becoming a premier destination for eCommerce businesses to increase their sales. People are flocking to the channel in large numbers for purchase inspiration,…
How Online Stores Can Create a Digital Touchpoint Strategy that Excites Customers
When a customer decides to make a purchase on your online store, they must go through several steps, from finding your product to making that…
Visual Search in Ecommerce: How Retailers Use Real-world Imagery to Win More Customers
In this article, we break down the basics and evolution of visual search in ecommerce and how this technology is leveraged by commerce brands today.
The Future of eCommerce: Creating Authentic Shoppable Content Experiences
In the past year, eCommerce growth nearly tripled. This presented brands with new opportunities but also brought about new challenges. In this rapidly changing landscape,…
The Ultimate Guide To User-Generated Video Content
More than 3 million people own smartphones globally. They have access to unprecedented video technologies and social media platforms that let them connect to each…
14 Stats That Prove Social Content Influences Consumer Buying Behavior
Social media is no longer just about conversations; it’s about commerce. Social factors have always played a part in consumer buying habits, but the ubiquity…
8 Actionable Tips For Making the Most of ECommerce Landing Pages
ECommerce is huge and getting bigger all the time. Global eCommerce sales in 2019 reached a staggering USD $3.53 trillion, and that figure is expected…
Develop Your Own Branded Creator Community with Stackla’s Organic Influencers: A Feature Update
Today, social influencers are closer to celebrities and TV stars, than they are to your average consumer. This is why brands are building creator communities…
How to Use Experiential Marketing to Create Irresistible User-Generated Content for Your Business
There’s no denying that user-generated content (UGC) comes with a slew of benefits that marketers simply can’t ignore. For one thing, it’s a cost-effective way…
A Step by Step Guide to Building a Micro-Influencer Marketing Strategy
What is a micro-influencer, and why should you choose to go in this direction with your influencer marketing strategy? In this blog, we’ll dig into…
How to Create the Best Omnichannel Marketing Strategy for 2021
The way people used to make purchases was entirely different than the way it happens now. Consumers were limited to either brick-and-mortar stores or a…
The Nosto Partner Clinic Series: Implementation, Merchandising, Content Personalisation, Stackla
Join our in-house experts for a sessions on implementation best practice, including headless/PWA/SPA implementation, merchandising and content personalisation. We’re also joined by a guest expert…
How to Build a Compelling User-Generated Content Website
By now, many of us are familiar with user-generated content (UGC) and why it is such an effective marketing strategy for brands. When marketers think…
5 Ways to Grow Your eCommerce Business with Micro-Influencers
Growing your eCommerce business with micro-influencers might seem like quite a challenge. Where do you even begin? You will need to find relevant influencers, reach…
How to Grow Retail Brand Awareness & Discoverability
Retailers both large and small are trying to keep up with ever-changing consumer habits in an increasingly digitized world. With new brands popping up all…
[Webinar] Pixel Perfect: Selling Beauty and Skincare Products In A Digital World
The Beauty and Skincare industry boasts some of the most devoted and influential consumers in ecommerce. With even the biggest brands in this vertical now…
Product Roundup: January 2021
Now that 2021 is (finally!) here, we’re kicking the new year off with new product updates—including ways to make it easier for customers to share…
What is User-Generated Content? The Ultimate Guide to UGC Marketing
Long gone are the days when all the content we consumed was created by professionals (photographers, videographers, designers, etc.) for large corporations, ad agencies and…
Social Proof: What it is, Why it Works & How to Use it to Improve Your eCommerce Marketing Results
If you’ve ever bought a pair of jeans after seeing them on someone else or ordered a meal upon seeing it delivered to a person…
The Ultimate Guide to Creating an Omnichannel Digital Experience
Modern consumers are very discerning. In fact, 88 percent of consumers research products before purchasing them and they don’t just stick to one channel. They…
Key Digital Marketing Trends to Know for 2022
Last two years brought many changes and a surge of growth in areas we didn’t expect (e.g. eCommerce sales and virtual events). From a global…
Content Marketing for eCommerce in 2021: Dos and Don’ts
Content marketing, no matter what form factor you choose to go with, is one of the best ways to reach and engage customers. But the…
Stackla Product Year in Review 2020
Having shaken the dust off 2020, here is a summary of how the Stackla platform evolved throughout the year. These developments saw some existing products…
Diversity in Digital Marketing: How Brands Can Be More Inclusive
Diversity in digital marketing today can look like many things. When you go out in public, most of the time there is a mix of…
[Webinar] Black Friday / Cyber Monday 2020: Looking Back & Planning Ahead
We hosted a webinar on December 15th, featuring a panel of Nosto experts. Together, we dove into the top findings from our Black Friday /…
7 eCommerce Marketing Pain Points (& How to Solve Them)
Did you know there are an estimated 24 million eCommerce websites in the world (and counting)? That makes the competition pretty fierce. In this article,…
Global Black Friday Statistics for 2021: What You Need to Know
From past performance patterns to potential holiday trends, discover Black Friday statistics to help you conquer the busiest sales day of the year.
Email Marketing for Better ECommerce Conversion Rates: What You Should Know
Email marketing is a conversion channel with the potential to offer brands the best ROI out of any other marketing strategy. According to a recent…
7 Strategies to Increase Marketing ROI for eCommerce in 2021
In digital marketing, the strategies that were successful a few months ago might no longer be bringing results. As a marketing strategist, it’s important to…
Direct Uploader: Collect High Quality UGC Directly From Consumers
When it comes to having an effective user-generated content (UGC) strategy, sometimes you need to go beyond social networks. For years now, we’ve enabled brands…
Holiday Marketing Strategies that Boost Revenue [7 Tactics]
In this article, we explore 7 holiday marketing strategies to increase conversion, order value and more during the year’s most crucial sales period.
6 Content Ideas for Your Holiday ECommerce Marketing Strategy
6 Content Ideas for Your Holiday ECommerce Marketing Strategy Customer images Contests and giveaways Authentic ads Inspiration on website Social proof on product pages Transactional…
Preparing for the 2020 Holiday Season: eCommerce Strategies for Post-Pandemic Retail Success
It’s safe to say, nothing about 2020 has been normal—and this year’s holiday shopping season won’t be either. The COVID-19 pandemic has caused consumer behavior…
Quick Wins to Drive Black Friday Revenue: Personalisation, Social Proof and Customer Service
Join Nosto, Trustpilot and Gorgias to discuss the tactics and strategies that the world’s top brands will be deploying this holiday season and beyond – including…
Quick Wins to Drive Black Friday Revenue: Personalisation, Email Marketing and Social Proof
In this on-demand webinar, Nosto, Yotpo and Klaviyo discuss the tactics and strategies that the world’s top brands will be deploying this Black Friday and…
Comprehensive Digital Asset Management with Bynder & Stackla
Visuals are the key ingredient to any modern marketing strategy. So much so, that trying to build a successful marketing campaign without visuals would be…
How Marketers are Powering Their COVID-19 Response & Recovery with User-Generated Content
When the COVID-19 crisis hit, marketers at large and small companies all across the globe were forced to press pause on everything they were doing….
5 Tips to Help Your Brand Gain A Presence on TikTok
TikTok has been on a fast upward trajectory as usage has skyrocketed amid the COVID-19 pandemic and the following quarantine guidelines it’s caused across the…
How Trek Bikes Uses UGC to Inspire Behavioral Change During COVID-19
Coronavirus has required a lot of fast actions and continual shifts in plans – both personally and in our work environments. It’s called for many…
18 Tactics to Grow Your Online Store Conversions By Creating Urgency
Your potential customer loves your product! In fact, they love it so much that they add it to their shopping cart on your website. They…
How to Leverage Visuals for Your eCommerce Business
When creating content marketing for your eCommerce website you’re sure to use product images to sell your products, but are they enough? Not quite. When…
Shifting Your Content Strategy During COVID-19
These are unprecedented and uncertain times. The COVID-19 pandemic has upended our everyday lives and business operations and is affecting people, communities and companies around…
29 Stats Proving How Social Commerce is Impacting Retailers
Social commerce has become an unstoppable force in retail marketing. Broadly defined as the use of online social networks to help in the buying and…
Embracing Social Commerce: Strategies, Successes & Future Investments Among Retailers
Social commerce has created a new online shopping dynamic, and it’s already having profound implications for the future of retail and customer experiences. Put simply,…
Stackla Product Year in Review 2019
Here is a look back at the many ways the Stackla platform evolved in 2019—from tools and features to updated UIs and improved workflows. In…
Life After Likes: What Instagram Hiding Likes Means for Your Brand
What does a world without Instagram ‘Likes’ look like? Will hiding the likes affect brand engagement? We’re all about to find out. Instagram recently started…
Your 10-Point eCommerce Conversion Rate Optimization Checklist
The average conversion rate for an eCommerce website is about 2.80 percent globally. In the U.S. alone, that number might be a little lower —…
Announcing the Next Evolution of Influencer Marketing: Organic Influencers
When we talk about influencer marketing, people tend to immediately think of influencers in the traditional sense: celebrities or people who are known for having…
For Enterprise Hotel Brands, Big Content Reaps Big Rewards
Enterprise hotel brands are doubling down on content—and it’s working. Marriott has revamped its content strategy, leading industry publications to wonder aloud whether it’s now…
Why (and How) to Get More @Mentions and Photo Tags from Customers on Instagram
Instagram, like most social platforms, regularly releases new product features, tweaks its algorithms and updates its APIs. No matter how big or small these changes…
The New Standard in UGC Consumer Data Protection and Compliance
Lately, not a day goes by without consumer data protection and privacy being discussed in the media — and with good reason. As consumers’ use…
How to Build a Winning Social Competition
Brands often want advice on the best ways to engage their communities on social media. One of our go-to tips remains a top method for…
How Airlines Can Create Better Customer Experiences with User-Generated Content
Airlines understand better than most companies that when your brand is strong, the sky’s the limit to your success. Yet, the more diversified the market…
How DTC Brands Build Trust with Meaningful Content Experiences
As direct-to-consumer (DTC) brands continue to rise, with them comes a reimagined branding tool: content. In the age of CaaS, or Content as a Service,…
How Greater Palm Springs Leverages User Generated Content to Inspire and Attract
In travel and tourism, experience is everything. Travelers seek out meaningful experiences and are quick to share them with others across top social networks. Savvy…
Implementing a UGC Strategy That Drives Bookings
Social media and smartphones have given rise to the era of visual content — changing the traveler’s journey from inspiration to booking. There are more…
It’s Time to Move From Manual to Automated UGC Moderation
We often hear brands express a similar plight: “We’ve manually sourced and published user-generated content (UGC) for years. So how can we be sure of…
5 Statistics That Prove Social Media Will Influence Your Next Travel Destination
Photographer Corey Arnold, who shot the October 2016 cover story for National Geographic, discusses the power of social media to drive travel intent. “I see…
The State of Content in the Digital Age: Survey Results
Stackla recently surveyed consumers and B2C marketers across the US, UK and Australia, finding that although consumers and marketers agree on the importance of authenticity…
Influencing Travel: How to Turn Lookers into Bookers
It’s hard to overstate the impact social media has had on the travel industry. In this eBook, we’ll share results from our latest global consumer…
The Top Content Marketing Challenges (And How to Solve Them)
Across industries, marketers face similar challenges. With consumers now demanding consistently authentic and visually-engaging brand experiences, it’s imperative that marketers deliver content that matters and…
Why Automotive Brands Should Leverage UGC at Every Pit Stop on the Road to Purchase
It’s easy to get lost in the automotive purchase funnel when buying a new car. Often, the journey is winding with twists and turns that…
Product Feature Spotlight: Enterprise Account Management
User-generated content (UGC) is growing in importance for consumer brand marketers and so too is the ability to source, manage and distribute this content across…
Stackla Survey Reveals Disconnect Between the Content Consumers Want & What Marketers Deliver
92% of marketers believe most or all of the content they create resonates as authentic, yet 51% of consumers say less than half of brands…
Stackla Survey Reveals Disconnect Between the Content Consumers Want & What Marketers Deliver
92% of marketers believe most or all of the content they create resonates as authentic, yet 51% of consumers say less than half of brands…
Click, Book, Travel: How UGC Increases Direct Bookings
You can go with this! Or you go with that! Or you can go with this! Or… you get the picture. An iconic song, and…
Nosto named “Best Tech Integration of the Year” by Yotpo
Yotpo, a leading Commerce Marketing Cloud provider, has just announced their 2018 Partner Award winners – and named Nosto the ‘Best Tech Integration’! Though the…
UGC Rights Management: When, Where, Why?
As more brands look to leverage user-generated content (UGC) in their marketing efforts, the need to understand where and when marketers can legally utilize this…
Want to Reach Millennials? You Need to Get Personal
As Millennials grew to adulthood in tandem with the rise of social media, they became perhaps the most visible consumer group yet, and highly influential…
Outrigger Hotels & Resorts: Improving Web Experiences with Visual Social Proof
These days, nobody books a trip without researching it online first. But is your travel and hospitality brand breaking through to reach, inspire and motivate…
What’s New In Nosto: Enabling Shopping On Instagram
Instagram is the go-to social network for visual storytelling and retail inspiration, and often times where a consumer transitions from innocent “window” shopper to a…
5 Creative Ways Food & Beverage Brands are Connecting with Consumers
The food and beverage game has changed. It’s no longer enough to just run a couple TV ads, send out promotional emails and have product…
Measuring the Success of Your User-Generated Content Strategy
What does marketing success look like? It’s a simple (yet important) question with an answer that’s often more complex than you’d think. Although goal-setting is…
10 Food & Beverage Campaigns that Satisfied People’s Hunger for Authentic Visual Experiences
Food and beverages have always been at the center of human life, but in the last ten years they’ve also become a central focus of…
5 Ways for Beauty Brands to Authentically Connect With Consumers
The face of the beauty industry is changing almost as quickly as the technology that’s democratized it. And so is the way beauty brands are…
How to Build a Travel Marketing Strategy Around Real Traveler Content
Guest blog by Duncan Robertson, Managing Director at Busabout “How do we communicate the quality of our travel experiences in an authentic and non-contrived way?”…
How Canon Australia Put UGC At The Heart of Their Digital Strategy
“People trust other people, not brands.” The above quote is at the core of Canon Australia’s consumer engagement strategy that focuses not on their products,…
10 Tips to Improve Your Facebook Ad Targeting
Having a solid Facebook Ad targeting strategy in place is key to growing your business. But with over 3 million businesses actively advertising on Facebook –…
Rights Management Best Practices: Why & How to Legally Leverage User-Generated Content
User-generated content (UGC) has proven to be a powerful tool for marketers, helping to fuel authentic, trusted and influential experiences across every customer touchpoint. But…
Bringing Travel Experiences to Life with Real Content
It’s time for travel brands to shift away from perfectly polished photo shoots and staged stock photography and start leveraging the millions of pieces of…
Bringing Travel Experiences to Life with Real Content
It’s time for travel brands to shift away from perfectly polished photo shoots and staged stock photography and start leveraging the millions of pieces of…
How Instagram’s API Changes Could Affect Your Brand (And What You Should Do Next)
As you may have heard, Facebook has been making some changes to their Facebook and Instagram API limits to improve privacy and data security, while…
How to Generate High-Quality User-Generated Content
User-generated content (UGC) has been marketers’ best friend for years now — providing an endless source of authentic and engaging visuals for them to tap…
Your Brand Out of Your Hands: UGC, Influencers and the Instagram Generation
The success of some brands was born in social media, while others may be more tentative about embracing User Generated Content (UGC). How can a…
User-Generated Content: Boosting Brand Loyalty in eCommerce
With 74% of consumers worldwide turning to the likes of Facebook, Instagram, Twitter and Pinterest for retail inspiration, social media has become a huge lifeline…
Visual Content Marketing Inspiration: 21 Campaigns That Captivated & Converted Consumers
In the last ten years there’s been an explosion of visual content unlike any other time in history. Today’s consumers crave visually engaging experiences, but…
Sitecore and Stackla Partner to Deliver Personalized, User-Generated Content Experiences at Scale
Sitecore to Offer Stackla UGC within the Sitecore Experience Cloud™ for More Authentic, Relevant Customer Experiences Sausalito, CA – January 9, 2018 – Sitecore®, the…
The Consumer Content Report: Influence in the Digital Age
In today’s connected world, where people are constantly confronted with a myriad of content competing for their attention, what content and sources do consumers seek…
Stackla Survey Finds Authenticity Drives Brand Affinity and Consumer-Created Content Influences Purchases
86 percent of consumers say authenticity is important when deciding what brands they like and support SAN FRANCISCO, Calif., November 9, 2017 – Stackla, the…
How to Leverage User-Generated Content Throughout The Customer Journey
Do you remember the Share a Coke campaign or the Ice Bucket Challenge for ALS? How about Starbucks’ White Cup Contest or Apple’s Shot on…
5 Top Alcohol Brands Using Authentic Storytelling
The alcoholic beverage market is becoming increasingly competitive and brands, both heritage and new, are fighting for wallet share. To appeal to consumers, especially Millennials,…
How Social Proof Fuels Travel Marketing Success
In today’s digital world, travel and hospitality brands are fighting for visibility and market share. Luckily, tourism is one of the most ripe industries for…
How Social Proof Fuels Travel Marketing Success
In today’s digital world, travel and hospitality brands are fighting for visibility and market share. Luckily, tourism is one of the most ripe industries for…
The Importance (and Struggle) of Keeping Your Ad Creative Fresh
How often should you be refreshing your digital creatives? The answer is constantly. Ad fatigue is a real thing. If we as digital marketers feel…
12 Great Christmas Setups for The Twelve Days of Christmas
The advent calendars have been raided, festive lights displays are glowing and even the bleakest of offices are being given a tinsel makeover- it’s official,…
How 5 Universities are Using UGC to Engage Students, Mark Events and Boost Alumni Giving
User-generated content isn’t just for consumer brands—big names in higher education are getting in on the game, too. Here’s how five universities around the world are aggregating…