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best practices

The Ultimate Guide to Facebook Dynamic Product Ads

You spend a substantial amount of your budget getting customers to your store, a site filled with carefully curated products and built to encourage conversion – yet, on average, 97% of visitors to your website will leave without making a purchase.   That is where Facebook Dynamic Product Ads come in – one of the […]

The 6 Layers of Effective Product Recommendations

A 2015 study by VentureBeat states that 75% of “digital natives” expect personalized shopping experiences. Not a real shocker, since personalized shopping experiences have become a hot ticket in the world of online retail. Customers enjoy being swooned with items tailored to their tastes.

3 Red Flags That Hurt Your Facebook and Instagram Ad Performance

So you’ve committed to setting up your Facebook and Instagram ad campaign, followed a detailed, step-by-step guide to optimize your audiences (i.e. you’ve read through our Ecommerce Guide to Facebook and Instagram Audiences which pretty much lays it all out for you) and are ready to sit back and let the leads roll in.

How to be social IRL when you’re an online brand

You might think that as an online business, being social with your customers can only happen online. Chatting on Twitter, answering questions on Facebook and trading Instagram likes is a great way to build a community. But here’s a newsflash: you shouldn’t rule out “In Real Life” interaction altogether.

6 examples of customer re-engagement emails that just work

A successful customer re-engagement strategy can be the thing to skyrocket your business. Afterall, a recent Adobe study has found that, on average, it takes anywhere between five and seven new customers to equal the revenue of one repeat customer, mainly due to the fact that conversion rates are 9x higher with repeat purchasers.

How to avoid the dreaded Summer Sales Slump!

To the rest of the world summer means sun, sea and sangria, but to those of us in the world of ecommerce, it often comes with mutters of a summer sales slump. But does this slump actually exist – or is it just a delightfully alliterative phrase?