You spend a substantial amount of your budget getting customers to your store, a site filled with carefully curated products and built to encourage conversion – yet, on average, 97% of visitors to your website will leave without making a purchase. That is where Facebook Dynamic Product Ads come in – one of the […]
Last year, Fortune predicted that online shopping sales in in the 2016 holiday season would, for the first time, surpass $100 billion…
You already know how powerful Onsite Product Recommendations can be for driving revenue. The proof is in the pudding: we saw first-hand how one brand leveraged product recommendations to increase Average Order Value by 16%.
It might feel like summer is only just drawing to an end, but let’s face it – you work in ecommerce, and you start thinking about those crucial holiday months way before mere mortals! That’s why we’ve put together The Ecommerce Holiday Handbook – in September!
A 2015 study by VentureBeat states that 75% of “digital natives” expect personalized shopping experiences. Not a real shocker, since personalized shopping experiences have become a hot ticket in the world of online retail. Customers enjoy being swooned with items tailored to their tastes.
So you’ve committed to setting up your Facebook and Instagram ad campaign, followed a detailed, step-by-step guide to optimize your audiences (i.e. you’ve read through our Ecommerce Guide to Facebook and Instagram Audiences which pretty much lays it all out for you) and are ready to sit back and let the leads roll in.
While it’s a Pinterest truism to declare that your vibe attracts your tribe, there is a secret weapon that can make finding the right tribe for your brand even simpler: Facebook and Instagram advertising. With practically endless amounts of data about its users at Facebook’s disposal, using that knowledge to find exactly the right audience […]
You might think that as an online business, being social with your customers can only happen online. Chatting on Twitter, answering questions on Facebook and trading Instagram likes is a great way to build a community. But here’s a newsflash: you shouldn’t rule out “In Real Life” interaction altogether.
A successful customer re-engagement strategy can be the thing to skyrocket your business. Afterall, a recent Adobe study has found that, on average, it takes anywhere between five and seven new customers to equal the revenue of one repeat customer, mainly due to the fact that conversion rates are 9x higher with repeat purchasers.
To the rest of the world summer means sun, sea and sangria, but to those of us in the world of ecommerce, it often comes with mutters of a summer sales slump. But does this slump actually exist – or is it just a delightfully alliterative phrase?