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best practices

How to Sell Products on Instagram with Magical Photos

Instagram is an ideal platform to sell products. Instagram celebrates creativity and style – it’s where people go to express their passions visually.  This visual element makes it a great place for an ecommerce brand to sell products. But you are probably wondering: how do you sell products on Instagram? Here’s a handful of hacks […]

5 ways to totally delight your customers

Delight can be seen on the face of the child who’s been allowed to stay up late, and the lottery player who’s won enough to buy a round at the pub. But can you prompt the same feeling in your own customers… without extending their bedtime or plying them with gambling opportunities?  

Dynamic Product Ads: the next big thing in Facebook advertising (and how to use them)

Dynamic Product Ads (DPAs) display individual items from your store, showing shoppers what’s most relevant to them, based on their interests, buying and browsing behaviour. We recently ran a dedicated webinar about all things DPA (see recording here), to answer all of those burning questions about the processes, potential and performance.

Not advertising on Facebook? This is why you should be…

Facebook is so ingrained in our personal lives, that it is easy to see it as nothing more than a place to post memes, upload selfies and look at dog photos. But this social platform has another purpose, one that is changing the ecommerce world – as a hugely powerful business tool.