Many retailers are making the move over to Magento 2, so we thought it was a great opportunity to hear from guest blogger Paul Rogers, who has spent the past year helping online retailers make the switch. Here he rounds up how you can take advantage of moving to Magento 2 to improve your online […]
Instagram is a platform that celebrates creativity and style – it’s where people go to express their passions visually. This visual element makes it a great place for an ecommerce brand to share product and lifestyle photography, but these need to be consistent with the rest of what’s on the platform.
Instagram is an ideal platform to sell products. Instagram celebrates creativity and style – it’s where people go to express their passions visually. This visual element makes it a great place for an ecommerce brand to sell products. But you are probably wondering: how do you sell products on Instagram? Here’s a handful of hacks […]
The beginning of my Instagram journey started with a classic case of mistaken identity…
Delight can be seen on the face of the child who’s been allowed to stay up late, and the lottery player who’s won enough to buy a round at the pub. But can you prompt the same feeling in your own customers… without extending their bedtime or plying them with gambling opportunities?
Dynamic Product Ads (DPAs) display individual items from your store, showing shoppers what’s most relevant to them, based on their interests, buying and browsing behaviour. We recently ran a dedicated webinar about all things DPA (see recording here), to answer all of those burning questions about the processes, potential and performance.
Ok, so we have looked at why you should advertise on Facebook and the reasons that Dynamic Product Ads are the most effective form of retargeting.
Ok, so you’re sold on the idea of advertising your wares on Facebook (and if you’re not please see blog 1 of this series for all my arguments as to why you should be). Now you want to know how to do it – right.
Facebook is so ingrained in our personal lives, that it is easy to see it as nothing more than a place to post memes, upload selfies and look at dog photos. But this social platform has another purpose, one that is changing the ecommerce world – as a hugely powerful business tool.
Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world…