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best practices

How to Identify and Engage your Most Generous Customers All Year Long

While major holidays drive significant e-commerce sales, there are personal holidays happening every single day. Birthdays, anniversaries, graduations and gifts of gratitude abound, but it can be a lot harder to market to personal gift givers when there aren’t (literally) retail seasons named after their celebrations.

The anatomy of a perfect category page

Ah, the category page – perhaps the most familiar page of the modern ecommerce website, hark as it does back to the days of post-order catalogues. With a structure based on long lists of various products, it stands, in some way, as a testament to human beings as creatures of habit- resilient to the pull […]

How to craft a kick-ass ecommerce cart page

The cart page – the destination to which all your previous efforts have been directed. You’ve created an enticing and easy to navigate home page and made sure your product page is fair, representative and encourages your customers to journey further into your site. And it’s paid off- there are items in the cart and, […]

How to create the perfect ecommerce product page (Part Two)

Last week in the Nosto blog I looked at some of the ways you can optimize your ecommerce product page-  including high-res product images, distinguishable call to action buttons and detailed product descriptions. The goods news is that there is so much you can do that I’m back, in the second part of this series, […]

How to create the perfect ecommerce product page (Part One)

The product page- crunch time for ecommerce professionals. You’ve got the shopper to your store and, even better, something has caught their eye- now it is that product’s time to shine. But will it be enough? Or will it be a case of ‘so close yet so far’? In this two-part blog series we will […]

Product photography in ecommerce – the stores that do it best.

When you step into a bricks and mortar store and explore the selection of products at hand, it is only natural to want to use all of your senses to study them. First, you select the product you are interested in according to visual cues. Then you might pick it up- examining its weight, the material and the […]

5 Tips For an Effective Ecommerce Homepage

As a retailer in an increasingly virtual world, the homepage has become the shop window through which your buyers are peering. But with the average web user taking only three seconds to decide whether it’s good enough to get them in out of the cold, it’s important that your first impression is a good one. […]