A whopping 77 percent of consumers have chosen, recommended, or even paid more for a brand that provides a personalized shopping experience. Not a real shocker, since personalized shopping experiences have become an expectation in the world of online retail. Customers want to be swooned with items tailored to their tastes.
Ah, the category page – perhaps the most familiar page of the modern ecommerce website, hark as it does back to the days of post-order catalogues. With a structure based on long lists of various products, it stands, in some way, as a testament to human beings as creatures of habit- resilient to the pull […]