You spend a substantial amount of your budget getting customers to your store, a site filled with carefully curated products and built to encourage conversion – yet, on average, 97% of visitors to your website will leave without making a purchase. That is where Facebook Dynamic Product Ads come in – one of the […]
Having a solid Facebook Ad targeting strategy in place is key to growing your business. But with over 3 million businesses actively advertising on Facebook – plus content like adorable puppy videos flooding news feeds and stealing your advertising thunder – it’s become more challenging than ever for ecommerce businesses to make their mark in the […]
With 74% of consumers worldwide turning to the likes of Facebook, Instagram, Twitter and Pinterest for retail inspiration, social media has become a huge lifeline for brands to boost their reputation with customers. Case in point: ever scroll through Instagram and see a photo of your friend wearing a really cool pair of sneakers, and […]
I recently listened a podcast by my favorite podcasters, Perpetual Traffic. Episode 110 talks about how to find your core audience. To my surprise, the key takeaway was James Buhagiar of PetSnack‘s finding that, at the early stage of their journey, their key buying customer group were females over age 50.
Lari Lehtonen, Nosto’s resident Product Manager, discusses how Facebook Collection Ads combine storytelling and compelling visuals to enhance the ad experience. He also sheds some light on the traumatizing NYC commute that led him to discover the powerful connection between New York public transit and the mobile-browsing masses…
With Black Friday slowly creeping its way into your sales calendar, it’s prime time for maximizing Facebook advertising and competitive sales efforts. Our e-commerce specialist and Product Manager, Lari, whipped up some quick and actionable tips to prepare your ad campaigns for Black Friday and Cyber Monday success in a matter of minutes. Lari, take […]
Want to know how to really pull at a shopper’s heartstrings? Make things personal.
So you’ve committed to setting up your Facebook and Instagram ad campaign, followed a detailed, step-by-step guide to optimize your audiences (i.e. you’ve read through our Ecommerce Guide to Facebook and Instagram Audiences which pretty much lays it all out for you) and are ready to sit back and let the leads roll in.
While it’s a Pinterest truism to declare that your vibe attracts your tribe, there is a secret weapon that can make finding the right tribe for your brand even simpler: Facebook and Instagram advertising. With practically endless amounts of data about its users at Facebook’s disposal, using that knowledge to find exactly the right audience […]
Dynamic Product Ads (DPAs) display individual items from your store, showing shoppers what’s most relevant to them, based on their interests, buying and browsing behaviour. We recently ran a dedicated webinar about all things DPA (see recording here), to answer all of those burning questions about the processes, potential and performance.