Ok, so we have looked at why you should advertise on Facebook and the reasons that Dynamic Product Ads are the most effective form of retargeting.
Ok, so you’re sold on the idea of advertising your wares on Facebook (and if you’re not please see blog 1 of this series for all my arguments as to why you should be). Now you want to know how to do it – right.
Facebook is so ingrained in our personal lives, that it is easy to see it as nothing more than a place to post memes, upload selfies and look at dog photos. But this social platform has another purpose, one that is changing the ecommerce world – as a hugely powerful business tool.
Whether it is in the romantic world or the ecommerce one – attraction can be a funny thing. In fact, making the first move and getting customers to your site can sometimes be the hardest part.
Given the amount of work that goes into getting the few shoppers that make it this far to do so, it isn’t surprising that those trolleys full of both virtual products and hope, can feel precious beyond belief. We have even explored some of these causes, as well as methods for tackling them, in recent blogs on […]
Last week saw Facebook announce first quarter revenues of $5.382 billion. While the figure itself is huge it is actually the growth that is most impressive – to put it in perspective, the figure is a 51.9% increase from what was reported this time last year. And it doesn’t stop there- the company’s net income […]
In August, Mark Zuckerberg announced (in a Facebook post, of course) that for the first time ever Facebook had one billion users sign in on a single day. To put that in perspective, that is just under a 7th of the entire population of the world. Can you, from a business perspective, imagine that?! 1 […]