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The Power of Automated Email Marketing in Retail

The folks over at Brightpearl explain why automated email marketing is a lifeline for online businesses – and  how you should be leveraging this golden nugget of conversions from the beginning to end of the customer journey.

Ecommerce Panel, Week 3: Six Ways to Leverage Reviews to Fuel Product Recommendations

User generated content (or UGC, as the cool kids call it) is the cherry on top of a successful ecommerce personalization strategy. Why? It’s simple – consumers trust in their fellow shoppers to help make educated purchasing decisions. Our final guest post in Nosto’s Ecommerce Panel comes from PowerReviews, who will share their insight on […]

How to Identify and Engage your Most Generous Customers All Year Long

While major holidays drive significant e-commerce sales, there are personal holidays happening every single day. Birthdays, anniversaries, graduations and gifts of gratitude abound, but it can be a lot harder to market to personal gift givers when there aren’t (literally) retail seasons named after their celebrations.

9 actionable tips to get more from Magento

Magento is almost undoubtedly the world’s most used ecommerce platform, powering online stores of all levels from all over the globe. Magento was first introduced back in 2008 and has grown consistently since then, in terms of the number of users, the size of the merchants and, of course, it’s capabilities. That said, Magento, like […]

Ecommerce trends: A look at 2015 and predictions for 2016

It was the year that Amazon unveiled its delivery drones, the Cyber Weekend continued to exceed expectations, and Alibaba sold off its US ecommerce site just a year after launch. Online retail continued to dominate headlines in 2015 and with good reason; consumer demand for ecommerce has never been higher. In this article, we look […]