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User-Generated Content: Boosting Brand Loyalty in eCommerce

With 74% of consumers worldwide turning to the likes of Facebook, Instagram, Twitter and Pinterest for retail inspiration, social media has become a huge lifeline for brands to boost their reputation with customers. Case in point: ever scroll through Instagram and see a photo of your friend wearing a really cool pair of sneakers, and […]

3 Red Flags That Hurt Your Facebook and Instagram Ad Performance

So you’ve committed to setting up your Facebook and Instagram ad campaign, followed a detailed, step-by-step guide to optimize your audiences (i.e. you’ve read through our Ecommerce Guide to Facebook and Instagram Audiences which pretty much lays it all out for you) and are ready to sit back and let the leads roll in.