Experian reports that personalized emails deliver 6x higher transaction rates. No surprise there, seeing as it’s become increasingly challenging to cut through the noise of a flooded inbox. For online retailers, the ability to deliver tailored emails to your audience can play a major role in conversion and retention.
The folks over at Brightpearl explain why automated email marketing is a lifeline for online businesses – and how you should be leveraging this golden nugget of conversions from the beginning to end of the customer journey.
Less advanced tactics mean Nordic brands are missing out on key customer experience opportunities, according to a new report by dotmailer (featuring yours truly!) In this post, the folks over at dotmailer share a few of their findings, which may surprise you…
A successful customer re-engagement strategy can be the thing to skyrocket your business. Afterall, a recent Adobe study has found that, on average, it takes anywhere between five and seven new customers to equal the revenue of one repeat customer, mainly due to the fact that conversion rates are 9x higher with repeat purchasers.
Total online sales in the US during Black Friday and Cyber Monday hit a record $5.81bn in 2015. These are dates that, if done right, will leave your virtual cash register ringing. Get them wrong however, and you are practically watching your profit walk out the door…
This week on the Nosto blog we look at Nosto client JewelStreet and how they are creating a virtual treasure trove… What’s the story? They say diamonds are a girl’s best best friend – you know what we say? Why stop at diamonds when you can have pearl, sapphire, emerald and everything else in between? […]
Welcome back to one of the newest features of the Nosto blog – a regular look at some of the brands we love and are lucky enough to work with. Find out who they are, why we love them and how they use Nosto! This month we are doing things a bit differently, with Harry Oram, […]
Given the amount of work that goes into getting the few shoppers that make it this far to do so, it isn’t surprising that those trolleys full of both virtual products and hope, can feel precious beyond belief. We have even explored some of these causes, as well as methods for tackling them, in recent blogs on […]
I was on a course recently where the practitioner asked us to reveal the highest number of unread emails we had ever had in our inbox. What do you think the highest number was? 100? 500? 1000?! Not even close. The winner was a guy in the back of the room who opened his smartphone […]
In preparation for Black Friday and Cyber Monday you’ve probably revamped your infrastructure, stacked the fridge with enough Red Bull to last an apocalypse, and read our previous blog on maximising the value on the day. Now, even when everything goes perfectly and sales figures shoot through the roof, it is likely that the actual […]