With 74% of consumers worldwide turning to the likes of Facebook, Instagram, Twitter and Pinterest for retail inspiration, social media has become a huge lifeline for brands to boost their reputation with customers. Case in point: ever scroll through Instagram and see a photo of your friend wearing a really cool pair of sneakers, and […]
In the world of ecommerce, Q1 is a fresh opportunity to conquer new revenue targets, welcome new and returning customers and make an overall smooth transition from Q4’s holiday sales frenzy…
You already know how powerful Onsite Product Recommendations can be for driving revenue. The proof is in the pudding: we saw first-hand how one brand leveraged product recommendations to increase Average Order Value by 16%.
A 2015 study by VentureBeat states that 75% of “digital natives” expect personalized shopping experiences. Not a real shocker, since personalized shopping experiences have become a hot ticket in the world of online retail. Customers enjoy being swooned with items tailored to their tastes.
What’s the story? Sometimes a simple idea is all you need to make a big change! And Pura Vida (Spanish for “pure life”) is proof of that. The company, now in its fourth year, was born on the back of a chance encounter in Costa Rica, where founders Griffin and Paul bought a bunch of handmade […]
This week on the Nosto blog we look at Nosto client JewelStreet and how they are creating a virtual treasure trove… What’s the story? They say diamonds are a girl’s best best friend – you know what we say? Why stop at diamonds when you can have pearl, sapphire, emerald and everything else in between? […]
Welcome back to one of the newest features of the Nosto blog – a regular look at some of the brands we love and are lucky enough to work with. Find out who they are, why we love them and how they use Nosto! This month we are doing things a bit differently, with Harry Oram, […]
Given the amount of work that goes into getting the few shoppers that make it this far to do so, it isn’t surprising that those trolleys full of both virtual products and hope, can feel precious beyond belief. We have even explored some of these causes, as well as methods for tackling them, in recent blogs on […]
The cart page – the destination to which all your previous efforts have been directed. You’ve created an enticing and easy to navigate home page and made sure your product page is fair, representative and encourages your customers to journey further into your site. And it’s paid off- there are items in the cart and, […]
In preparation for Black Friday and Cyber Monday you’ve probably revamped your infrastructure, stacked the fridge with enough Red Bull to last an apocalypse, and read our previous blog on maximising the value on the day. Now, even when everything goes perfectly and sales figures shoot through the roof, it is likely that the actual […]