segmentation & insights

What’s New In Nosto: Enhancements to Customer Segmentation Capabilities

As the latest addition to our Segmentation & Insights product offerings, you can now create customer segments based on lifecycle value (such as average order value and lifetime spend) and absolute values (such as product categories your customers have bought).   To briefly recap, our Segmentation and Insights offering enable retailers to better understand customer […]

Want to Strengthen Your Facebook and Instagram Segmentation Strategy? Here’s How.

By using Segmentation & Insights together with Nosto’s Facebook offering, retailers are able to merge two powerful products into one tool for fast actionability.   In this post, we’ll cover… The importance of understanding your customers when building a Facebook and Instagram segmentation strateg Diving deeper into Facebook’s functionality using Segmentation & Insights The power […]