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The Ultimate Guide to Facebook Dynamic Product Ads

You spend a substantial amount of your budget getting customers to your store, a site filled with carefully curated products and built to encourage conversion – yet, on average, 97% of visitors to your website will leave without making a purchase.   That is where Facebook Dynamic Product Ads come in – one of the […]

15 inspirational ecommerce quotes

It was Zig Ziglar who said, “The right quote can inspire people to change their ways”. Here at Nosto, we couldn’t agree more. Business is often much about listening as it is doing, learning from the successes and the failures of others and being thankful to those who are willing to dispense advice. Despite the ecommerce […]

Make Q1 work for you: Convert sale customers into long-term shoppers

With heavy discounting driving a lot of your Q1 sales it is likely that a lot of the shoppes you are attracting and going to be one-off and discount-driven. This means the tactics outlined above, while helping to get you through one of the bleaker times of the year, will fail to deliver long-term value […]

Prepare for Q1: Use content to build your brand

Unlike our other points, branding is not a problem created by Q1, it can however be an opportunity afforded to you by this natural seasonal lull. There are many best practice branding activities that slip to the bottom of the priority list during the crazier ecommerce seasons, content marketing being one of them. But in […]

Prepare for Q1: Drive traffic to your store with social

Traffic and revenue are not inextricably linked, but they do tend to have an impact on each other. With revenue dipping in January and February it is likely that if you look under the hood your traffic will be suffering too. Fix this and you are likely to see a positive impact on the bottom […]

Prepare for Q1: Acquire new customers by personalizing your advertising efforts

While you want to bring old customers back to your store, you don’t want to give up on attracting new customers altogether. The problem is competition is fierce and with many other companies experiencing the Q1 dip, it is only going to get fiercer, with everyone pulling out all the stops. Standing out from the […]

Prepare for Q1: Increase customer retention with triggered emails

While you may find that the sales keep the crowds coming in January, February is normally a much quieter time – with revenue shown to be at the lowest for the entire year. But with it being approximately 50% easier to sell to existing customers than to brand new prospects your existing customer base could be […]

Prepare for Q1: Rise above the noise with personalized emails

When surveyed 52% of people said that they felt overwhelmed by the number of bargain-promoting emails they receive on a daily basis, which isn’t surprising with over half of all emails received being of a promotional nature. So, at a time when many online stores are using the same boastful sale tactics to lure customers […]