You spend a substantial amount of your budget getting customers to your store, a site filled with carefully curated products and built to encourage conversion – yet, on average, 97% of visitors to your website will leave without making a purchase. That is where Facebook Dynamic Product Ads come in – one of the […]
Many retailers are making the move over to Magento 2, so we thought it was a great opportunity to hear from guest blogger Paul Rogers, who has spent the past year helping online retailers make the switch. Here he rounds up how you can take advantage of moving to Magento 2 to improve your online […]
It was Zig Ziglar who said, “The right quote can inspire people to change their ways”. Here at Nosto, we couldn’t agree more. Business is often much about listening as it is doing, learning from the successes and the failures of others and being thankful to those who are willing to dispense advice. Despite the ecommerce […]
The current average figure for cart abandonment is 79%. Painful, right?
With heavy discounting driving a lot of your Q1 sales it is likely that a lot of the shoppes you are attracting and going to be one-off and discount-driven. This means the tactics outlined above, while helping to get you through one of the bleaker times of the year, will fail to deliver long-term value […]
Unlike our other points, branding is not a problem created by Q1, it can however be an opportunity afforded to you by this natural seasonal lull. There are many best practice branding activities that slip to the bottom of the priority list during the crazier ecommerce seasons, content marketing being one of them. But in […]
Traffic and revenue are not inextricably linked, but they do tend to have an impact on each other. With revenue dipping in January and February it is likely that if you look under the hood your traffic will be suffering too. Fix this and you are likely to see a positive impact on the bottom […]
While you want to bring old customers back to your store, you don’t want to give up on attracting new customers altogether. The problem is competition is fierce and with many other companies experiencing the Q1 dip, it is only going to get fiercer, with everyone pulling out all the stops. Standing out from the […]
While you may find that the sales keep the crowds coming in January, February is normally a much quieter time – with revenue shown to be at the lowest for the entire year. But with it being approximately 50% easier to sell to existing customers than to brand new prospects your existing customer base could be […]
When surveyed 52% of people said that they felt overwhelmed by the number of bargain-promoting emails they receive on a daily basis, which isn’t surprising with over half of all emails received being of a promotional nature. So, at a time when many online stores are using the same boastful sale tactics to lure customers […]