trends

Uncovering Digital Marketing Channels in Ecommerce

We recently sought out to understand what marketing channels are driving key outcomes for ecommerce retailers, particularly enterprise retailers within the Fashion industry. To do so, we dove into data sourced from a sample of 1.19 billion visits to Nosto-powered online stores from November 2018 – January 2019. We looked at which marketing channel drove […]

5 Holiday Retail Marketing Trends to Keep on Your Radar

With one of the biggest retail holiday months at our doorstep, ‘tis the season for consumers to indulge in gift shopping (and indulge they are – holiday sales in the U.S. alone are forecasted to increase by 4.55% from last year!) To help prepare retailers for the madness ahead, we’ve rounded up the top 5 […]