When an in-store shopping experience is done right, it can be quite the thing to experience; beautifully constructed displays, wonderfully curated garments and attentive sales assistants at your beck and call. So it’s no surprise that one of the goals in online retail – especially in the fashion industry – is to recreate these same […]
Our latest integration with Yotpo enables online retailers to leverage the combined powers of personalization and UGC. To introduce the integration and explore the benefits of combining these two strategies, we’re passing the mic over to the crew at Yotpo!
The success of some brands was born in social media, while others may be more tentative about embracing User Generated Content (UGC). How can a brand accustomed to tightly managing their image benefit from UGC without compromising their control?