Together with Magento and fellow Technology Partners, we’ve carved out your path to holiday success with The Journey of a Gift—a step-by-step guide revealing tips and best practices retailers need to optimize your online store ahead of the holiday season.



While most consumers are far from feeling the holiday spirit in August, most retailers are already revving their engines to prepare for the most critical shopping season of the year. First on the holiday to-do list is to make sure every phase of the shopping journey is fully optimized to create a seamless shopping experience: from product discovery to post-purchase interactions.

Without this step, consumers (and retailers) face a less-than-cheery journey ahead: During the holiday season, if a retailer doesn’t have something relevant to show a shopper within three to four seconds of visiting their website, they risk losing a sale—particularly on mobile devices where screen real estate (and consumer attention span) is limited. With retail spending projected to reach $1 trillion in the US alone this year, every less-than-spectacular engagement could result in the loss of a customer, and thus the loss of significant spending value.

Ecommerce Optimization: Tips and Best Practices to Prepare for the Holiday Shopping Season

Together with Magento, and experts across the ecommerce ecosystem, we’ve carved out the ideal path to holiday success in The Journey of a Gift—a step-by-step guide revealing tips and best practices to optimize your online store ahead of the holiday season. In this journey, you’ll learn about the many opportunities available to create delightful experiences for your customers and how to seize these opportunities successfully. Here’s a quick sneak peek at what you’ll learn on your journey ahead…



Chapter 1: Discovery (featuring Nosto)

What you’ll learn: Before a customer can buy online, they need to find what they’re looking for—and that begins with the search and discovery experience. Make the onsite search process a simple one for your customers, and strengthen the quality of search capabilities on your website.

Chapter 2: Site Search (featuring Algolia)

What you’ll learn: Before a customer can buy online, they need to find what they’re looking for—and that begins with the search and discovery experience. Make the onsite search process a simple one for your customers, and strengthen the quality of search capabilities on your website.

Chapter 3: Omnichannel Engagement (featuring dotdigital)

What you’ll learn: Consumers today expect a seamless, unified experience, no matter where they engage with a brand—whether in-store or on their desktop or mobile devices. Create tailored engagement campaigns that transcend location, device and channel.

Chapter 4: Secure Payments (featuring Cybersource | A Visa Solution)

What you’ll learn: As traffic volume increases over the busiest shopping season of the year, so do instances of cybercrime. Protect your customers from fraudulent transactions while also ensuring that genuine customer transactions are not blocked in the process.

Chapter 5: Fraud Prevention (featuring NS8)

What you’ll learn: Preventing fraudulent orders will save you both the cost of lost product and the cost of potential chargeback fees from payment providers. However, there is a delicate balancing act between managing fraudulent orders and maintaining a great shopping experience for genuine customers. Identify potential fraudulent traffic to keep your website running smoothly.

Chapter 6: Checkout and Credit (featuring PayPal)

What you’ll learn: By offering flexible payment options, seamless checkout buttons and credit options for more expensive purchases, you can help your shoppers happily glide towards checkout. Create an easier checkout experience by removing barriers to purchase.

Chapter 7: Shipping (featuring DHL)

What you’ll learn: Customers demand personalization throughout their buying journey– which also extends to shipping. Meet those expectations by crafting a shipping experience that’s memorable, transparent and easy.

Chapter 8: Customer Service (featuring Zendesk)

What you’ll learn: Customer service has evolved into a sophisticated omnichannel operation, nurturing customers through tools such as phone support, chat, messaging apps and various self-service functions. Offer your customers a support experience that goes beyond their computer screen.

Chapter 9: Returns and Exchanges (featuring Happy Returns)

What you’ll learn: With the right approach, returns can actually become a competitive advantage. By offering an intuitive returning experience, merchants can stand out from the crowd, delight new and existing customers, and build customer loyalty during the busiest time of year.



In addition to an in-depth look at each phase of the shopping journey, you’ll also learn three quick tips to keep your customers engaged with your brand, as well as three things to avoid to ensure customers remain on your site and complete their purchases.

Eager to start optimizing your webstore to increase engagement and conversion this holiday season? Download The Journey of a Gift today, and start implementing critical optimization strategies to boost your holiday sales game!