By digging a layer deeper into test results, and not only focusing on general KPIs, merchants can derive deep product and brand insights that can inform complex ecommerce merchandising strategies.
Retailers can now optimize their personalization strategy across the customer experience by deploying A/B tests with Nosto to understand how different variations impact each touchpoint along the journey to conversion.
There may be no bigger paradox for modern ecommerce companies than email marketing. What is simultaneously the largest form of modern business communication, is often…
From UX and Placements improvements to multiple updates to how you can segment your audience, it’s now even easier to engage and convert visitors who…
G2 Crowd, a leading review site for businesses worldwide, has recently released its list of Best Software Companies in Europe – and I am incredibly…
Ever since we launched the initial version of Segmentation & Insights, we’ve repeatedly heard the same request: Can we bring our existing customer data with…
McDonald’s recently made headlines in the technology world when they announced their $300m acquisition of personalization platform Dynamic Yield. This unusual pairing underscores a critical…
With Nosto’s new Onsite Pop-up triggers, customers can add an increased layer of personalization to pop-up campaigns that engages hesitant shoppers with highly targeted messaging….
With Spring at our doorsteps, we thought we’d celebrate the warmer weather and longer days with three additions to our Segmentation & Insights and Onsite…
Dynamic Bundles is a feature extension to our Onsite Product Recommendations that enable retailers to create explicit, related and fully dynamic product bundles. The result?…
