Nosto Blog

Ecommerce tips and innovations to empower your business growth.

  • Product
  • segmentation & insights
  • Updates
  • 5 min read

What’s New In Nosto: Enhancements to Customer Segmentation Capabilities

As the latest addition to our Segmentation & Insights product offerings, you can now create customer segments based on lifecycle value (such as average order value and lifetime spend) and absolute values (such as product categories your customers have bought)....

  • facebook ads
  • segmentation & insights
  • 4 min read

Want to Strengthen Your Facebook and Instagram Segmentation Strategy? Here’s How.

By using Segmentation & Insights together with Nosto’s Facebook offering, retailers are able to merge two powerful products into one tool for fast actionability.   In this post, we’ll cover… The importance of understanding your customers when building a Facebook...

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  • instagram
  • Product
  • Updates
  • 4 min read

What’s New In Nosto: Enabling Shopping On Instagram

Instagram is the go-to social network for visual storytelling and retail inspiration, and often times where a consumer transitions from innocent "window" shopper to a buying customer. To support this front, and as an addition to our Facebook and Instagram...

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  • partners
  • Updates
  • 4 min read

What’s New In Nosto: Trustpilot Integration

By synchronizing ratings and reviews from Trustpilot to Nosto, this content can be used as a merchandising rule for Onsite Product Recommendations, as well as to visualize recommendations to highlight the best socially-approved products.   As with every integration and...

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  • instagram
  • facebook ads
  • black friday
  • cyber monday
  • 6 min read

How to Maximize Facebook and Instagram Advertising on Black Friday and Cyber Monday

Lace up your combat boots, ecommerce soldiers - the holiday season is coming! With Black Friday, Cyber Monday and the end-of-year sales season just around the corner, it’s time to ramp up your Facebook and Instagram advertising efforts to increase...

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  • Product
  • segmentation & insights
  • Updates
  • 4 min read

What’s New in Nosto: Discount Affinities And Custom Segments for Segmentation and Insights

To enhance the power of our Segmentation and Insights product offering, our data scientists and engineers have added support for AI-powered discount affinity segments and custom segments. Allow us to unfold the magic behind these latest enhancements... (more…)

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  • magento
  • Product
  • shopify
  • shopware
  • Updates
  • 3 min read

What’s New in Nosto: Goodies For Retailers on Magento, Shopify and Shopware

For the past few months our focus has been to ensure our teams are well prepared for the holiday season - so our clients can have peace of mind during Black Friday, Cyber Monday and end-of-year sales. To keep the...

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  • product recommendations
  • Product
  • Updates
  • 4 min read

What’s New in Nosto: 7 New Onsite Product Recommendation Features

With retailers worldwide prepping for the end-of-year sales rush, now’s the time to start fueling your personalization game plan to end this year strong. Here’s a summary of improvements we’ve made to our Onsite Product Recommendations between June and September...

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