Decreasing the cost of running tests while also minimizing room for human error in test results is something everyone can agree is highly beneficial to merchants. Continuous Optimization should be used by merchants to explore the more adventurous ideas they may want to test.
Nosto’s latest integration with mobile app platform Tapcart allows retailers to expand their personalization strategy beyond the desktop experience: impacting customer engagement, conversion and bottom-line […]
In our Mastering Personalization guide, we reveal how retailers can create a successful content personalization strategy that fosters satisfied, longtime customers. There are several factors […]
As digital commerce continues to evolve, it has become more challenging than ever for retailers to stand out from their competition — and consumer expectations […]
McDonald’s recently made headlines in the technology world when they announced their $300m acquisition of personalization platform Dynamic Yield. This unusual pairing underscores a critical […]
In this article, our friends at LoyaltyLion take a look at four industry benchmarks — as outlined in Nosto’s latest report on the state of […]
We recently sought out to understand what marketing channels are driving key outcomes for ecommerce retailers, particularly enterprise retailers within the Fashion industry. To do […]
Yotpo, a leading Commerce Marketing Cloud provider, has just announced their 2018 Partner Award winners – and named Nosto the ‘Best Tech Integration’! Though the […]
By using Segmentation & Insights together with Nosto’s Facebook offering, retailers are able to merge two powerful products into one tool for fast actionability. […]
When it comes to delivering instant gratification to online shoppers, Amazon’s ecommerce marketing strategy knocks the proverbial ball out of the park (and if you’re […]
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