[Webinar] Black Friday / Cyber Monday 2020: Looking Back & Planning Ahead

We hosted a webinar on December 15th, featuring a panel of Nosto experts. Together, we dove into the top findings from our Black Friday / Cyber Monday performance report and offered strategic tactics to help fuel 2021 ecommerce strategies.

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A Global Panel of Nosto Experts

Jake Chatt

Head of Brand Marketing

 

Chloe Pascal

Head of Regional Marketing

 

Matthaus Bognar

Head of Business Development

 

Patrick Obolgogiani

Global Head of Customer Success

 

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About This Webinar:

We’ve kept an active pulse on the changing behavior of Black Friday / Cyber Monday (BFCM) shoppers in 2020, recently using data from more than 1,000 Nosto-powered brands to measure year-over-year (YoY) changes by region, industry, device, and platform. And, as 2020 comes to a close, we are excited to reflect on this data and identify opportunities to help brands worldwide plan for a successful Q1. 

Our panel of Nosto experts dove into the top findings from our Black Friday / Cyber Monday performance report and offered strategic tactics to help fuel 2021 ecommerce strategies. Session insights included:

  • Detailed 2020 numbers around total visits, sales, conversion rate, and order value
  • YoY performance shifts by region, vertical, device, and platform
  • 2020’s impact on BFCM page views, bounce rate, and time spent on site
  • Effective tactics you can implement in Q1 and beyond based on these results

**Sign-up to view the webinar recording, on-demand!**

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