[Webinar] Black Friday / Cyber Monday 2020: Looking Back & Planning Ahead
We hosted a webinar on December 15th, featuring a panel of Nosto experts. Together, we dove into the top findings from our Black Friday / Cyber Monday performance report and offered strategic tactics to help fuel 2021 ecommerce strategies.
Sign-up below to view the webinar recording, on-demand!
WATCH ON-DEMAND
A Global Panel of Nosto Experts

Jake Chatt
Head of Brand Marketing

Chloe Pascal
Head of Regional Marketing

Matthaus Bognar
Head of Business Development

Patrick Obolgogiani
Global Head of Customer Success
About This Webinar:
We’ve kept an active pulse on the changing behavior of Black Friday / Cyber Monday (BFCM) shoppers in 2020, recently using data from more than 1,000 Nosto-powered brands to measure year-over-year (YoY) changes by region, industry, device, and platform. And, as 2020 comes to a close, we are excited to reflect on this data and identify opportunities to help brands worldwide plan for a successful Q1.
Our panel of Nosto experts dove into the top findings from our Black Friday / Cyber Monday performance report and offered strategic tactics to help fuel 2021 ecommerce strategies. Session insights included:
- Detailed 2020 numbers around total visits, sales, conversion rate, and order value
- YoY performance shifts by region, vertical, device, and platform
- 2020’s impact on BFCM page views, bounce rate, and time spent on site
- Effective tactics you can implement in Q1 and beyond based on these results
**Sign-up to view the webinar recording, on-demand!**
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