FEATURING INSIGHTS FROM:

Webinar Speakers

Jan Soerensen

General Manager, North America, Nosto

Beth Moriarty

Vice President Product & Corporate Marketing, Yottaa

Dax Young

Director of Strategy, BVA

WATCH ON-DEMAND

About This Webinar:

As consumer preferences and shopping patterns continue to change, ecommerce strategy and storefront experience are forced to evolve with them. With more consumers shopping online, metrics like conversion rate and average order value have become that much harder to level up.

In this fireside chat, featuring Jan Soerensen of Nosto, Beth Moriarty of Yottaa, and Dax Young of BVA (a leading Shopify Plus agency), we covered:

Conversion rate trends across different verticals and industries
How to optimize your digital storefront to increase conversions of 2021 consumers
How to future-proof your brand against continued market change
Examples of real brands that are crushing conversion rate optimization

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“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”

Matthieu Galtié, Head of Digital, Volcom Europe

“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”

Berly Isaak, Senior Director Global Marketing, LeSportsac

“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”

Emily Andrews, VP of Ecommerce, Cynthia Rowley

“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”

[Webinar Series] Connected Commerce: The Ultimate 2021 Conversion Rate Strategy