[Webinar Series] The Cookie-Less Customer: Driving Brand Owned Relationships Using First Party Data

We hosted the third episode of Connected Commerce on Wednesday, June 16th, 2021: a fireside chat featuring experts from Nosto, Klaviyo, and Common Thread Collective discussing the latest on data privacy, and why first-party data is critical when driving brand-owned relationships and optimal commerce experiences.

Sign-up below to view the webinar recording, on-demand! 

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Webinar Speakers

Jan Soerensen

General Manager, North America, Nosto

Jake Cohen

Head of Product Marketing, Klaviyo

Aaron Orendorff

VP of Marketing, Common Thread Collective

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About This Webinar:

When you have hundreds or thousands, maybe even millions of customers, data becomes critically important for brands committed to understanding their audience and providing the optimal commerce experience. 

But when faced with third-party data, first-party data, and now even zero party-data, coupled with rapidly changing regulations and data privacy laws by giants like Apple and Google, how do you balance convenience and compliance, while still putting the customer first?

Check out this webinar by Nosto, Klaviyo, and Common Thread Collective and hear three commerce industry experts break down and discuss:

  • The latest on data privacy laws and regulations
  • The growing importance of first-party and zero-party data, as opposed to third-party data
  • Why brands should shift to an owned marketing mindset
  • How all of this ties back to the ultimate goal: increasing customer lifetime value (CLTV)

**Sign-up to view the webinar recording, on-demand!**

By signing up for this webinar, your contact information will be shared with contributing partners (Klaviyo, Common Thread Collective).

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