How Social Proof Fuels Travel Marketing Success

In today’s digital world, travel and hospitality brands are fighting for visibility and market share.

Luckily, tourism is one of the most ripe industries for user-generated content (UGC) marketing. Not only are travelers sharing meaningful travel experiences on social media, but 83 percent of people look to this UGC for travel inspiration and validation.

Watch this webinar to hear how Virgin Holidays uses real customer photos and stories to attract, engage and convert consumers throughout the buying cycle – from dreaming and planning to booking and advocating – to increase online bookings by 260 percent.

You’ll learn how to:

• Implement UGC as part of a best-in-class digital marketing strategy
• Get your guests to power your marketing by creating tons of engaging content
• Keep it authentic using trends such as influencer marketing, AI and machine learning