Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world…
Ecommerce can be a tricky game for retailers – an ongoing battle with conversion rates, abandoned carts and lower than desired order values. But let’s remember that for a few unlucky shoppers, it can also be a struggle – as shown in this week’s installment of weird things I send you that are only tenuously related to the industry…
Of course, none of these things would have happened if they chose to shop with you!
On to business…
43% of sites have severe ‘flickering’ issues for their main drop-down menu
Finally Baymard are back! But with bad news, I’m afraid. It seems that 43% of you may have an issue with “flickering” – apparently, a major disruption to a positive UX. And there you were thinking it was just the things listed above that you had to worry about. Find out if this applies to your site. If it does, don’t worry – they’ve outlined a solution!
11 New Ecommerce Books for Spring 2017
Normally book recommendations come about because someone has read a book and then they… you know… recommend it. Sig Ueland, however, is thinking outside of the box and harnessing the power of Amazon categories and user ratings to bring you the must reads for the ecommerce world.
Tools of Titans – Three takeaway lessons from Tim Ferriss’ new book
Continuing with our book theme – a slightly more traditional approach to recommendations from me. But to make up for the non-techy selection process, I have gone ahead and written an accompanying blog as well! Summarising some of my takeaway lessons from my new favourite self-help bible, “Tools of Titans” by Tim Ferriss.
That’s all for this week! Have a great weekend.