Weekly ecommerce round-up: subscription models, brand blogs & bold UX features!

Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world…

Happy Friday everyone!

I hope you had a good week but If you didn’t, don’t worry – I have just the thing… three educational industry articles!

If that doesn’t excite you then I don’t know what will.

So, grab a cup of coffee, steal something from your coworker’s stash of treats and we will begin…

5 reasons to introduce subscriptions Do you want to chase revenue continuously, working yourself to the bone for every penny/dollar/yen? Unless you are a masochist, the answer is probably no. The good news is that a subscription model could be the answer. BluBolt outline some of the possible benefits in this blog – check it out and decide for yourself.

3 brands with great blogs (and what you can learn from them) Blogs can be a great branding, relationship-building and sales making tool. If done right. Get it wrong, however, and it’s a lot of wasted time and effort, not to mention bad for your store’s image. As usual, I recommend looking to those companies that are kicking ass in the area of question – which is why, in the latest Nosto blog, I look at three brands doing just that. Click, read, be inspired.

27 bold UX & design features from disruptive retail brands “Bold is better!” is the kind of attitude that saw double denim become the phenomenon it did. However, while in the fashion world this approach may be cause for regret, in retail it can be the thing that makes a website – as shown by this article from Econsultancy. A great list of tips and tricks from the very, very best.

That’s all for this week! Have a great weekend.

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