Every week our Content Marketing Manager, Lottie Coltman, rounds up the hottest news and articles from the ecommerce world…
Ok, so I know that spring officially started last week, but it finally seems it is getting into full swing!
This means that the days are lighter, the evenings warmer and the temptation to leave the office early for drinks is stronger than ever before.
The good news is that with all your ecommerce news wrapped up in one handy email – you’ve probably saved enough time to enjoy a cold one in the sun.
There’s one question that we are all seeking the answer to – no, not who is going to come out on top in Game of Thrones – I’m talking, of course, about what makes a great ecommerce brand. While there is no simple answer, there are great examples from which you can take inspiration. One of which is American clothing retailer johnnie-O. Find out how they are using curation, “campus wingmen” and product innovation to blow away the competition.
If you have been following this ecommerce round-up for a while, well, first all you are probably sick of my cheesy jokes but secondly, you will have seen a lot of social media updates – Facebook, Snapchat, Pinterest, Twitter, Instagram are all fighting it out to be the go-to social tool for retailers. The problem is, with things changing so fast, it can be tough to keep up. Luckily, Practical Ecommerce have rounded up all the updates in one place – giving you the lay of the social land.
Adverts are no longer just a way to shout about your wares and annoy customers. In fact, when done right, they can earn you cult status – look at John Lewis’ eagerly anticipated Christmas piece, Old Spice’s viral sensations or the annual Super Bowl battle to be the best. Want to strive for bigger and better? Check out this Hubspot round-up of some of the coolest ads to come out in the last month.
So, there we go – enjoy the sun!