[eBook] Why User-Generated Content & Why Now: Powering Ecommerce Success

The Value of UGC and How to Use it For Your Marketing

Today, visuals have become vital to everything brands do. With online competition for shoppers’ attention at an all-time high, it’s more important than ever for ecommerce brands to create visually engaging experiences for consumers. Yet, most retailers struggle to consistently make enough relevant and compelling visuals to support their many campaigns, channels, and target audiences.

Instead of wasting time and money trying to keep your digital content fresh, savvy ecommerce marketers are fueling all of their marketing activities with authentic and trusted user-generated content (UGC) that consistently performs well across digital channels.

DOWNLOAD EBOOK

TRUSTED BY 2,600+ RETAIL BRANDS ACROSS THE WORLD.

Start creating more authentic and personalized ecommerce experiences with UGC

In this eBook, you will learn:

What is UGC and why is it effective for retailers
Proven methods to using UGC to produce results across every customer touchpoint
How the world’s top brands are leveraging UGC successfully

Thank you for downloading the eBook: Why User-Generated Content & Why Now: Powering Ecommerce Success.

You will receive an email with your copy shortly!

“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”

Matthieu Galtié, Head of Digital, Volcom Europe

“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”

Berly Isaak, Senior Director Global Marketing, LeSportsac

“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”

Emily Andrews, VP of Ecommerce, Cynthia Rowley

“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”

TRUSTED BY 2,600+ RETAIL BRANDS ACROSS THE WORLD.

Start creating more authentic and personalized ecommerce experiences with UGC

Matthieu Galtié, Head of Digital, Volcom Europe

Berly Isaak, Senior Director Global Marketing, LeSportsac

Emily Andrews, VP of Ecommerce, Cynthia Rowley

Bianca Mercer, Ecommerce and Customer Services Director, Smythson