Category merchandising based on brand and margin

Accomplish multiple goals using sequence filters that promote products based on various performance metrics and attributes. Category merchandising allows you to create dynamic category page sequences based on weighted merchandising goals and personalized product selections. For example, focus on brand affinity and then margin to ensure shoppers are first seeing the products from a brand you carry, with the highest margin.

Vertical

Business Goal

Average Order Value, Convert Visitors, Increase Customer Retention, Profitability, Bounce

Improvement Area

Category Page

Products Used

Category Merchandising

Implementation Time

1 Hour

TRUSTED BY 2,600+ RETAIL BRANDS ACROSS THE WORLD.

“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”

Matthieu Galtié, Head of Digital, Volcom Europe

“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”

Berly Isaak, Senior Director Global Marketing, LeSportsac

“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”

Emily Andrews, VP of Ecommerce, Cynthia Rowley

“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”