21515Custom category merchandising based on location and tagginghttps://www.nosto.com/ecommerce-personalization-examples/custom-category-merchandising-based-on-location-and-tagginghttps://cdn.www.nosto.com/wp-content/uploads/nosto-arrow-meta.pngInStock1EUR/templatessegmentation-insightscategory-merchandisingconvert-visitorsincrease-customer-retentionprofitabilitybounce
Custom category merchandising based on location and tagging
Use geo-location and knowledge of local tastes to create personalized category page experiences that drive sales. For example, understanding that people in warmer climates purchase linen more frequently than cotton, showcase linen products before cotton products on a category page when you know the shopper is located in a warmer climate. Understanding these differences can deliver a more seamless experience and lower the barrier to conversion.
“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”
Matthieu Galtié, Head of Digital, Volcom Europe
“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”
Berly Isaak, Senior Director Global Marketing, LeSportsac
“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”
Emily Andrews, VP of Ecommerce, Cynthia Rowley
“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”
Bianca Mercer, Ecommerce and Customer Services Director, Smythson
