Search efficiency is something many of us take for granted nowadays, especially the Gen Z’ers of us who do not remember life without Google Search. […]
Profitability
Featured
Category Page
How to Facilitate Product Discovery and Engagement For First-Time Customers Using Popular and Discounted Merchandise
In this article, explore how to set up a Sequence for First-time Visitors using Nosto’s Category Merchandising.
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Product Detail Page
2 Real-life Examples of Using Real-time Segmentation to Tailor Product Page Recommendations
As merchants we know that featuring recommendations on individual product pages helps to find and purchase products they may not have seen before. However, at […]
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Homepage
How to Adjust Home Page Hero Banners to Welcome Returning Visitors and Home Page Visitors
When delivering personalized content to your shoppers, where you choose to showcase that content is equally critical to success as the content itself. Whether you’re […]
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Ecommerce Product Catalog Management: 9 Best Practices
Effective ecommerce product catalog management goes beyond just properly managing product data. Nowadays, customers tend to put in more research for product information when shopping online. […]
Product Bundling: Your Ultimate Strategy Guide [Upsell & Cross-sell]
No matter how different, some things in life just go together. Whether we’re talking spaghetti and meatballs, bacon and eggs, or wine and cheese. Pairs […]
Personalized coupon bottom banner
Offer a coupon or discount in the bottom right or left corner of any page; this helps convince hesitant shoppers that one (or many of) […]
Custom category merchandising based on location and tagging
Use geo-location and knowledge of local tastes to create personalized category page experiences that drive sales. For example, understanding that people in warmer climates purchase […]
Search and visited related recommendations on the Search page
Make search result pages more relevant by showcasing search and visit related product recommendations on the top of these pages. By showcasing products that shoppers […]
Product Detail Page Dynamic Bundle
Recommendation merchandising is the act of specifiying different filtering roles for each product recommendation slot to achieve a specific overarching goal. Offering recommendations that complete […]
Category merchandising based on brand and margin
Accomplish multiple goals using sequence filters that promote products based on various performance metrics and attributes. Category merchandising allows you to create dynamic category page […]
Personalized payment options
Payment options can be make or break for a lot of shoppers. The difference between paying fully in the moment or having 4 equal payments […]
Discount category page highlights
Showcasing your current discounts is one of the most important merchandising moves you can make. Using Category Merchandising, you can highlight discounted products to ensure […]
Cart page product recommendations
Increase average order value by recommending merchandized and personalized products that are often purchased with the in-cart products. By giving a last minute peek of […]
Selection PDP product recommendations
Personalized ecommerce experiences are about relevant options. Deliver a selection of product recommendations with different filtering options; showcase both the previous products the shopper has […]
Standard Product Detail Page add to cart pop-up
Give shoppers that extra push on your product detail pages with a personalized add-to-cart pop-up that showcases a discount or reminds them of free shipping. […]
Email with personalized product recommendations
Draw shoppers back to your store with product recommendations based on their previous shopping behavior beautifully integrated into your email templates. Use Nosto’s segmentation and […]
How to Use Personalized Category Pages to Pamper Your Most Loyal Customers While Maximizing Profitability
In this article, we’ll learn how to create relevant experiences on category pages for existing customers who return to your online store.
How to Adjust Home Page Hero Banners to Welcome Returning Visitors and Home Page Visitors
When delivering personalized content to your shoppers, where you choose to showcase that content is equally critical to success as the content itself. Whether you’re […]
10 Tests To Start With When First Implementing A/B Testing & Optimization
With Nosto’s A/B Testing & Optimization feature, online merchants can identify which onsite experiences most impact customer conversion by deploying A/B tests across any element on […]
How to Use Free Shipping As a Tool to Increase Average Order Value
How can you entice your shoppers to add just one more item to their cart before purchase? Read and find out! The Importance of Free […]
2 Use Cases Where Using Rational and Absolute Margin Filters Increases Profitability
Most marketing and optimization tools on the market today talk about “improving sales”, “optimizing for AOV” and “improving customer retention”, and rightfully so. Providing a […]